Emphasis

An HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: E

EdgeRank The FaceBook algorithm that is used to determine which friends you interact with – and so appear most often on your news feed. Earnings Per Click Many contextual advertising publishers estimate their potential...

Expert Document

Quality page which links to many non-affiliated topical resources. See also: Hilltop: A Search Engine based on Expert Documents

Earnings Per Click

Many contextual advertising publishers estimate their potential earnings based on how much they make from each click.

EdgeRank

The algorithm that is used to determine which friends you interact with – and so appear most often on your news feed.  

Entry Page

The page which a user enters your site. If you are buying pay per click ads it is important to send visitors to the most appropriate and targeted page associated...

Ethical SEO

Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective...

External Link

Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...