Entry Page

The page which a user enters your site. If you are buying pay per click ads it is important to send visitors to the most appropriate and targeted page associated...

Emphasis

An HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by...

Editorial Link

Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as...

Ethical SEO

Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective...

Expert Document

Quality page which links to many non-affiliated topical resources. See also: Hilltop: A Search Engine based on Expert Documents

Everflux

Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. In the past Google updated their index roughly once a month. Those updates were named Google...

External Link

Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site...

Latest article

Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...