Dynamic Content

Content which changes over time or uses a dynamic language such as PHP to help render the page. In the past search engines were less aggressive at indexing dynamic content...

Dayparting

Dayparting is a feature in AdWords that allows publishers to run their campaigns -- during peak times -- when their audience may be the most receptive to take action...

Digg

Social news site where users vote on which stories get the most exposure and become the most popular. See also: Digg.com

Dead Link

A link which is no longer functional. Most large high quality websites have at least a few dead links in them, but the ratio of good links to dead links...

Demographics

Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers who fit...

Domain

Scheme used for logical or location organization of the web. Many people also use the word domain to refer to a specific website.

DNS

Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.

Deep Link Ratio

The ratio of links pointing to internal pages to overall links pointing at a website. A high deep link ratio is typically a sign of a legitimate natural link profile.

Dynamic Programming Languages

View image | gettyimages.com Dynamic programming language is a term used in computer science to describe a class of high-level programming languages which, at runtime, execute many common programming behaviors...

Doorway Pages

Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements. Some webmasters cloak thousands of doorway pages on trusted domains,...

Dedicated Server

Server which is limited to serving one website or a small collection of websites owned by a single person.   Dedicated servers tend to be more reliable than shared (or virtual)...

Del.icio.us

Popular social bookmarking website. See also:  Del.icio.us  Del.icio.us Recently Popular

Directory

A categorized catalog of websites, typically manually organized by topical editorial experts. Some directories cater to specific niche topics, while others are more comprehensive in nature. Major search engines likely...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: D

Dayparting Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely...

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Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...