Conversion

Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: C

Cache Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the...

Content Delivery Network: Does Your Blog Need One?

Having a Content Delivery Network can make a huge impact on your website. Below are some of the advantages that we have seen on our site by using a...

CPA

Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads...

Comments Tag

Some web developers also place comments in the source code of their work to help make it easy for people to understand the code. HTML comments in the source code...

CGI

Common Gateway Interface - interface software between a web server and other machines or software running on that server. Many CGI programs are used to add interactivity to a...

Co-citation

In topical authority based search algorithms links which appear near one another on a page may be deemed to be related to one another. In algorithms like latent semantic...

Content Management System (CMS)

Tool used to help make it easy to update and add information to a website. Blog software programs are some of the most popular content management systems currently used on...

Context

Forrester defines “context” as “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Context includes: Situation: the current location, altitude, and speed...

CSS

Cascading Style Sheets is a method for adding styles to web documents. Note: Using external CSS files makes it easy to change the design of many pages by editing a...

CTR

Clickthrough rate - the percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is....

Cloaking

Displaying different content to search engines and searchers. Depending on the intent of the display discrepancy and the strength of the brand of the person / company cloaking it...

Contextual Advertising

Advertising programs which generate relevant advertisements based on the content of a webpage. See also: Google AdSense is the most popular contextual advertising program.

Collective Curation

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Compacted Information

Information which is generally and widely associated with a product. For example, most published books have an ISBN. As the number of product databases online increases and duplicate content filters...

Conceptual Links

Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching...

Crawl Frequency

How frequently a website is crawled. Sites which are well trusted or frequently updated may be crawled more frequently than sites with low trust scores and limited link authority. Sites...

CPC

Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click. See also: Google AdWords - Google's pay...

Cross Domain Tracking

Cross domain tracking enables you to track separate, top-level domains as a single entity, and thereby combining data for multiple top-level domains together in the same Google Analytics reports....

Creative Commons

A Creative Commons license is an simple way to encourage others to share, remix, and reuse your digital content. If you’re publishing material of any variety to the web...

CPM

Cost per thousand ad impressions. Many people use CPM as a measure of how profitable a website is or has the potential of becoming.

Copyright

The legal rights to publish and reproduce a particular piece of work. See also: Copyright.gov

Cookie

Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program managers track conversions. Source: DailyInfographic.com

Comments

Many blogs and other content management systems allow readers to leave user feedback. Leaving enlightening and thoughtful comments on someone else's related website is one way to help get them...

Crawl Depth

How deeply a website is crawled and indexed. Since searches which are longer in nature tend to be more targeted in nature it is important to try to get most...

Catch All Listing

A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may be valuable if you have...

Cybersquatting

Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.

Cache

Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the...

Content Delivery Network

A Content Delivery Network or Content Distribution Network (CDN) is a large network of servers, which delivers content from website to end-user based on the user's geographic location The goal...

Concept Search

A search which attempts to conceptually match results with the query, not necessarily with those words, rather their concept. For example, if a search engine understands a phrase to be...

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Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

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From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...