Concept Search

A search which attempts to conceptually match results with the query, not necessarily with those words, rather their concept. For example, if a search engine understands a phrase to be...

Cloaking

Displaying different content to search engines and searchers. Depending on the intent of the display discrepancy and the strength of the brand of the person / company cloaking it...

What is: Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors...

Clustering

In search results the listings from any individual site are typically limited to a certain number and grouped together to make the search results appear neat and organized and...

CPC

Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click. See also: Google AdWords - Google's pay...

Cache

Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the...

Cross Domain Tracking

Cross domain tracking enables you to track separate, top-level domains as a single entity, and thereby combining data for multiple top-level domains together in the same Google Analytics reports....

CGI

Common Gateway Interface - interface software between a web server and other machines or software running on that server. Many CGI programs are used to add interactivity to a...

Cybersquatting

Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.

Creative Commons

A Creative Commons license is an simple way to encourage others to share, remix, and reuse your digital content. If you’re publishing material of any variety to the web...

Catch All Listing

A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may be valuable if you have...

Cookie

Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program managers track conversions. Source: DailyInfographic.com

Crawl Frequency

How frequently a website is crawled. Sites which are well trusted or frequently updated may be crawled more frequently than sites with low trust scores and limited link authority. Sites...

CTR

Clickthrough rate - the percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is....

Content Management System (CMS)

Tool used to help make it easy to update and add information to a website. Blog software programs are some of the most popular content management systems currently used on...

CPA

Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads...

CPM

Cost per thousand ad impressions. Many people use CPM as a measure of how profitable a website is or has the potential of becoming.

Conceptual Links

Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching...

Collective Curation

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Conversion

Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than...

Copyright

The legal rights to publish and reproduce a particular piece of work. See also: Copyright.gov

Co-citation

In topical authority based search algorithms links which appear near one another on a page may be deemed to be related to one another. In algorithms like latent semantic...

Comments

Many blogs and other content management systems allow readers to leave user feedback. Leaving enlightening and thoughtful comments on someone else's related website is one way to help get them...

Crawl Depth

How deeply a website is crawled and indexed. Since searches which are longer in nature tend to be more targeted in nature it is important to try to get most...

CSS

Cascading Style Sheets is a method for adding styles to web documents. Note: Using external CSS files makes it easy to change the design of many pages by editing a...

Compacted Information

Information which is generally and widely associated with a product. For example, most published books have an ISBN. As the number of product databases online increases and duplicate content filters...

Comments Tag

Some web developers also place comments in the source code of their work to help make it easy for people to understand the code. HTML comments in the source code...

Canonical URL

Many content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs. Many webmasters use inconsistent link structures throughout their...

Contextual Advertising

Advertising programs which generate relevant advertisements based on the content of a webpage. See also: Google AdSense is the most popular contextual advertising program.
the ultimate inbound marketing glossary

Inbound Marketing Glossary: C

Cache Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the...

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