Automated Bid Management Software

Pay per click search engines are growing increasingly complex in their offerings. To help large advertisers cope with the increasing sophistication and complexity of these offerings some search engines and third party software developers have created software which makes it easier to control your ad spend. Some of the...

Alexa

It’s a ranking system that audits and makes public the frequency of visits on various web sites. Source:  Avangate An Amazon.com owned search service which measures website traffic. Alexa is heavily biased toward sites that focus on marketing and webmaster communities. While not being highly accurate it is free.  

Age

Some social networks or search systems may take site age, page age, user account age, and related historical data into account when determining how much to trust that person, website, or document. Some specialty search engines, like blog search engines, may also boost the relevancy of new documents. Fresh content...

Alt Attribute

Blind people and most major search engines are not able to easily distinguish what is in an image. Using an image alt attribute allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object. Example usage <img src="http://www.seobook.com/images/whammy.gif" height="140"...

Adsense

Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google. AdSense offers a highly scalable automated ad revenue stream which will help some publishers establish a baseline for the value of their ad inventory....

What is: Augmented Reality

Augmented Reality (AR) is a form of virtual reality in which the physical, real-world environment is duplicated inside a computer. It offers an immersive experience that bridges the physical and the digital worlds. Unlike virtual reality, which replaces the real world with a simulated one, AR functions by enhancing...

API (Application Program Interface)

An API is a series of conventions or routines used to access software functions. Most major search products have an API program. An interface that can be used by third-party program developers to add member-specific data to applications. When companies open their platforms to third-party developers, they can host APIs in...

Adwords

Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad clickthrough rate as well as max bid. Google is looking into expanding their ad network to include video ads, demographic targeting,...

Anchor Text

The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text. Search engines assume that your page is authoritative for the words that people include in links pointing at...

What is: Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action. Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for...

AJAX

Asynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page to load.

AllTheWeb

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed for new search technologies and features.
What is web Analytics?

What is: Web Analytics

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience. Measuring Content Critical to...

Inbound Marketing: A/B Testing Definition

A/B Testing Definition A/B testing is a way to compare two versions of a web page to determine which version is more effective. For example, you show two versions of a web page to similar visitors to see which one performs better. Synonym: Split Testing Learn More... How to Increase Conversions by Running...

Authorities

Topical authorities are sites which are well trusted and well cited by experts within their topical community. A topical authority is a page which is referenced from many topical experts and hub sites. A topical hub is page which references many authorities. Example potential topical authorities: the largest brands in your...

Latest article

Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...