ASP

Active Server Pages - a dynamic Microsoft programming language.  

Authorities

Topical authorities are sites which are well trusted and well cited by experts within their topical community. A topical authority is a page which is referenced from many topical experts and hub sites. A topical hub is page which references many authorities. Example potential topical authorities: the largest brands in your...

What is: Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action. Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for...

Absolute Link

A link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the entire reference URL within the a href tag. Due to canonicalization and hijacking related issues it is typically preferred to use absolute links over relative...

API (Application Program Interface)

An API is a series of conventions or routines used to access software functions. Most major search products have an API program. An interface that can be used by third-party program developers to add member-specific data to applications. When companies open their platforms to third-party developers, they can host APIs in...

Arbitrage

Exploiting market inefficiencies by buying and reselling a commodity for a profit. As it relates to the search market, many thin content sites laced with an Overture feed or AdSense ads buy traffic from the major search engines and hope to send some percent of that traffic clicking out...

Inbound Marketing: A/B Testing Definition

A/B Testing Definition A/B testing is a way to compare two versions of a web page to determine which version is more effective. For example, you show two versions of a web page to similar visitors to see which one performs better. Synonym: Split Testing Learn More... How to Increase Conversions by Running...

AJAX

Asynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page to load.

What is: Augmented Reality

Augmented Reality (AR) is a form of virtual reality in which the physical, real-world environment is duplicated inside a computer. It offers an immersive experience that bridges the physical and the digital worlds. Unlike virtual reality, which replaces the real world with a simulated one, AR functions by enhancing...

Alexa

It’s a ranking system that audits and makes public the frequency of visits on various web sites. Source:  Avangate An Amazon.com owned search service which measures website traffic. Alexa is heavily biased toward sites that focus on marketing and webmaster communities. While not being highly accurate it is free.  

Anchor Text

The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text. Search engines assume that your page is authoritative for the words that people include in links pointing at...
What is web Analytics?

What is: Web Analytics

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience. Measuring Content Critical to...

Google Analytics Glossary: Attribution

Attribution is assigning credit for a conversion. In last-click attribution, all of the value associated with the conversion is assigned to the last marketing activity that generated the revenue. Attribution Models However, there are other attribution models that can help you better understand the value of each of your channels. For...

Adwords

Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad clickthrough rate as well as max bid. Google is looking into expanding their ad network to include video ads, demographic targeting,...

AllTheWeb

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed for new search technologies and features.

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...