ASP

Active Server Pages - a dynamic Microsoft programming language.  

Inbound Marketing: A/B Testing Definition

A/B Testing Definition A/B testing is a way to compare two versions of a web page to determine which version is more effective. For example, you show two versions of a web page to similar visitors to see which one performs better. Synonym: Split Testing Learn More... How to Increase Conversions by Running...

Authority

The ability of a page or domain to rank well in search engines. Five large factors associated with site and page authority are link equity, site age, traffic trends, site history, and publishing unique original quality content. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based...

What is: Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action. Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for...

Authorities

Topical authorities are sites which are well trusted and well cited by experts within their topical community. A topical authority is a page which is referenced from many topical experts and hub sites. A topical hub is page which references many authorities. Example potential topical authorities: the largest brands in your...

Age

Some social networks or search systems may take site age, page age, user account age, and related historical data into account when determining how much to trust that person, website, or document. Some specialty search engines, like blog search engines, may also boost the relevancy of new documents. Fresh content...

Automated Bid Management Software

Pay per click search engines are growing increasingly complex in their offerings. To help large advertisers cope with the increasing sophistication and complexity of these offerings some search engines and third party software developers have created software which makes it easier to control your ad spend. Some of the...

AJAX

Asynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page to load.

Alexa

It’s a ranking system that audits and makes public the frequency of visits on various web sites. Source:  Avangate An Amazon.com owned search service which measures website traffic. Alexa is heavily biased toward sites that focus on marketing and webmaster communities. While not being highly accurate it is free.  
What is web Analytics?

What is: Web Analytics

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience. Measuring Content Critical to...

Absolute Link

A link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the entire reference URL within the a href tag. Due to canonicalization and hijacking related issues it is typically preferred to use absolute links over relative...

Adsense

Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google. AdSense offers a highly scalable automated ad revenue stream which will help some publishers establish a baseline for the value of their ad inventory....

Adwords

Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad clickthrough rate as well as max bid. Google is looking into expanding their ad network to include video ads, demographic targeting,...

Alt Attribute

Blind people and most major search engines are not able to easily distinguish what is in an image. Using an image alt attribute allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object. Example usage <img src="http://www.seobook.com/images/whammy.gif" height="140"...

AllTheWeb

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed for new search technologies and features.

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...