Dedicated Server

Server which is limited to serving one website or a small collection of websites owned by a single person.   Dedicated servers tend to be more reliable than shared (or virtual)...

Wiki

A Web environment that allows visitors to openly edit the content, used primarily for collaborative content development and publishing. Example: Wikipedia.

Demographics

Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers who fit...

Deep Link

A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing at interior pages. When you...

Toolbar

Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These...

Social Currency: Coin of the Digital Realm

This slideshare presentation by the Vivaldi Group presents the findings of a 2012 study on the impact of the adoption of social technologies, social media and social networks in...

IM Glossary: Digital Marketing

Web Analytics 2.0 is: (1) the analysis of qualitative and quantitative data from your website and the competition, (2) to drive a continual improvement of the online experience that your customers,...

CPC

Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click. See also: Google AdWords - Google's pay...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: C

Cache Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the...

Wikipedia

Free online collaborative encyclopedia using wiki software. See also: Wikipedia

Usability

How easy it is for customers to perform the desired actions. The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: I

Inverse Document Frequency (IDF) Inverse Document Frequency is a term used to help determine the position of a term in a vector space model. IDF = log ( total documents...

Link

A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it may make sense that popular...

Clustering

In search results the listings from any individual site are typically limited to a certain number and grouped together to make the search results appear neat and organized and...
Video - Jim Walls on the birth of Wikipedia

The Birth of Wikipedia | IMcyclopedia

Jimmy Wales recalls how he assembled "a ragtag band of volunteers," gave them tools for collaborating and created Wikipedia, the self-organizing, self-correcting, never-finished online encyclopedia.

Google Checkout

Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets. See also: Google Checkout

Landing Page

The page on which a visitor arrives after clicking on a link or advertisement.

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction and the brand strength of...

Alexa

It’s a ranking system that audits and makes public the frequency of visits on various web sites. Source:  Avangate An Amazon.com owned search service which measures website traffic. Alexa is heavily biased...

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When sites link naturally there is...

YouTube

Feature rich amateur video upload and syndication website owned by Google. See also: YouTube.com

Creative Commons

A Creative Commons license is an simple way to encourage others to share, remix, and reuse your digital content. If you’re publishing material of any variety to the web...

Filter

Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of the search results. For example, if...

Query

The actual "search string" a searcher enters into a search engine.

Xenu Link Sleuth

Popular free software for checking a site for broken internal or external links and creating a sitemap. See also: Xenu - official site
the ultimate inbound marketing glossary

Inbound Marketing Glossary: H

Home Page The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and...

Conversion

Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than...

De-Listing

Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites (or sites with limited link authority relative...

Netscape

Originally a company that created a popular web browser by the same name, Netscape is now a social news site similar to Digg.com. See also: Netscape.com 

Flash

Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature. Search engines tend to struggle indexing and ranking flash websites because flash typically...

Crawl Frequency

How frequently a website is crawled. Sites which are well trusted or frequently updated may be crawled more frequently than sites with low trust scores and limited link authority. Sites...

Duplicate Content

Content which is duplicate or near duplicate in nature. Search engines do not want to index multiple versions of similar content. For example, printer friendly pages may be search engine...

Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search...

Link Churn

The rate at which a site loses links. See also: Information retrieval based on historical data

Glossary: Meme

In The Selfish Gene Richard Dawkins defines a meme as "a unit of cultural transmission, or a unit of imitation." Many people use the word meme to refer to...

Context

Forrester defines “context” as “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Context includes: Situation: the current location, altitude, and speed...

Meta Tags

People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these. The page title is highly important. The meta description...

Conceptual Links

Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching...

Mindshare

A measure of the amount of people who think of you or your product when thinking of products in your category.   Sites with strong mindshare, top rankings, or a strong...

Outbound Link

A link from one website pointing at another external website. Some webmasters believe in link hoarding, but linking out to useful relevant related documents is an easy way to help...

Server

Computer used to host files and serve them to the WWW. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per...

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents...

Home Page

The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and...

Editorial Link

Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as...

Social Media

“Social media includes web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media are social software which mediate...

AJAX

Asynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page to load.

Google Base

Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure...

Social Graph

The Social Graph is "the idea that if you mapped out all the connections between people and the things they care about, it would form a graph that connects...

Ethical SEO

Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective...

Collective Curation

[youtube https://www.youtube.com/watch?v=eW775HIlVMg]

Wordnet

A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet - official site

FTP

File Transfer Protocol is a protocol for transferring data between computers. Many content management systems (such as blogging platforms) include FTP capabilities. Web development software such as Dreamweaver also comes...

Live.com

New search platform provided by Microsoft. See also: Live.com

.htacces

Apache directory-level configuration file which can be used to password protect or redirect files. As a note of caution, make sure you copy your current .htaccess file before editing it,...

CTR

Clickthrough rate - the percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is....
the ultimate inbound marketing glossary

Inbound Marketing Glossary: F

Free to End User (FTEU) This is an application that is made available to an end-user at no cost other than an opt-in subscription. The SMS/ MMS costs that would...

Ontology

In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual schema about a domain. An...

Vertical Search

A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.com would be a B2B vertical search engine,...

Keyword Stuffing

Writing copy that uses excessive amounts of the core keyword. When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not...

TrustRank

Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions. See also: TrustRank algorithm - my review...

Spider

Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform other applications. For example, TurnItInBot...

Telnet

Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.

Google OneBox

Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned...

Usenet

A search service which is focused on a particular field, a particular type of information, or a particular information format. See also: Google Groups - a popular Usenet archive interface.

CPA

Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads...

XML

Extensible Markup Language is a simple, very flexible text format derived from SGML, used to make it easy to syndicate or format information using technologies such as RSS. See also: W3C:...

Relevancy

A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also show in the search results. See...

Regular Expressions

Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters. Most of the filters included in Google...

Mirror Site

Site which mirrors (or duplicates) the contents of another website. Generally search engines prefer not to index duplicate content. The one exception to this is that if you are a...

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

Cloaking

Displaying different content to search engines and searchers. Depending on the intent of the display discrepancy and the strength of the brand of the person / company cloaking it...

Firefox

Popular extensible open source web browser. See also: Download Firefox

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page...

SEM

Search engine marketing. Also known as: Search Marketing

Google Traffic Estimator

Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword. If you do not submit a bid price the tool will...

Headline

The title of an article or story.

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal level.

DNS

Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what...

Anchor Text

The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search...

Long Tail

Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits. How does the long tail...

Compacted Information

Information which is generally and widely associated with a product. For example, most published books have an ISBN. As the number of product databases online increases and duplicate content filters...

Zeal

Non-commercial directory which was bought by Looksmart for $20 million, then abruptly shut down with little to no warning. Feedback: Did one or more of the links break? Are any...

SSI

Server Side Includes are a way to call portions of a page in from another page. SSI makes it easier to update websites. To use a server side include...

PDF

Portable Document Format is a universal file format developed by Adobe Systems that allows files to be stored and viewed in the original printer friendly context.

Everflux

Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. In the past Google updated their index roughly once a month. Those updates were named Google...

Landing Page Quality Scores

A measure used by Google to help filter noisy ads out of their AdWords program. When Google AdWords launched affiliates and arbitrage players made up a large portion of their...

Keyword Funnel

The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual...

Thesaurus

Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.

Referrer

The source from which a website visitor came from

Typepad

Hosted blogging platform provided by SixApart, who also makes Movable Type. It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as...

Fuzzy Search

Search which will find matching terms when terms are misspelled (or fuzzy). Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the misspellings at...

Text Link Ads

Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some...

Usage Data

Things like a large stream of traffic, repeat visitors, multiple page views per visitor, a high clickthrough rate, or a high level of brand related search queries may be...

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content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...