Social Currency: Coin of the Digital Realm

This slideshare presentation by the Vivaldi Group presents the findings of a 2012 study on the impact of the adoption of social technologies, social media and social networks in...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: F

Free to End User (FTEU) This is an application that is made available to an end-user at no cost other than an opt-in subscription. The SMS/ MMS costs that would...

Social Graph

The Social Graph is "the idea that if you mapped out all the connections between people and the things they care about, it would form a graph that connects...

Inbound Marketing Glossary: X

Xenu Link Sleuth Popular free software for checking a site for broken internal or external links and creating a sitemap. See also: Xenu – official site XHTML Extensible HyperText Markup Language is...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: C

Cache Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: I

Inverse Document Frequency (IDF) Inverse Document Frequency is a term used to help determine the position of a term in a vector space model. IDF = log ( total documents...

Social Business (SB)

A Social Business (SB) is a non-dividend company created to solve a social problem. Like an NGO, it has a social mission, but like a business, it generates its...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: Y

Yahoo Internet portal company which was started with the popular Yahoo! Directory. See also: Yahoo.com The History of Yahoo! Yahoo!... Yahoo Answers Free question asking and answering service which allows Yahoo! to...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: W

Web 2.0 A term coined to loosely describe Web-based services such as blogs, wiki sites, and social networks that emphasize online collaboration and content-sharing among users. Whois Each domain has an owner of...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: V

Vertical Search A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.com would be a B2B vertical search...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: N

Navigation Scheme to help website users understand where they are, where they have been, and how that relates to the rest of your website. It is best to use regular HTML...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: M

Manual Review All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: L

Landing Page The page on which a visitor arrives after clicking on a link or advertisement. Landing Page Quality Scores A measure used by Google to help filter noisy ads out of...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: J

Javascript A client-side scripting language that can be embedded into HTML documents to add dynamic features. Search engines do not index most content in JavaScript. In AJAX, JavaScript has been...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: H

Home Page The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: G

GAP Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also: Google Advertising Professional program Google The world’s leading search engine in terms of reach. Google pioneered...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: E

EdgeRank The FaceBook algorithm that is used to determine which friends you interact with – and so appear most often on your news feed. Earnings Per Click Many contextual advertising publishers estimate their potential...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: D

Dayparting Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely...

Context

Forrester defines “context” as “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Context includes: Situation: the current location, altitude, and speed...

Regular Expressions

Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters. Most of the filters included in Google...
What is Web Analytics?

What is Web Analytics?

Analytics – also known as “business analytics” or “data analysis” – refers to the software and methods that organizations use to understand data. Organizations generate and collect large amounts...

IM Glossary: Digital Marketing

Web Analytics 2.0 is: (1) the analysis of qualitative and quantitative data from your website and the competition, (2) to drive a continual improvement of the online experience that your customers,...

Google Analytics Glossary: Attribution

Attribution is assigning credit for a conversion. In last-click attribution, all of the value associated with the conversion is assigned to the last marketing activity that generated the revenue. Attribution...

What is: Augmented Reality

Augmented Reality (AR) is a form of virtual reality in which the physical, real-world environment is duplicated inside a computer. It offers an immersive experience that bridges the physical...

SWOT

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A...

Social Graph

Facebook CEO Mark Zuckerberg defines the social graph as "the network of connections and relationships between people on the service. It's the reason Facebook works." Read more...  

Inbound Marketing Inbound Marketing Glossary: Remarketing

Let’s say a potential buyer visited your site but somehow the deal bounced without a purchase or filling inquiry form. How will you induce that visitor to convert into...

Return On Clicks » Content Curation Tools For Brands

I researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile Payments included in the Curated...

Define: Bounce Rate | Google Analytics

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number...

Cross Domain Tracking

Cross domain tracking enables you to track separate, top-level domains as a single entity, and thereby combining data for multiple top-level domains together in the same Google Analytics reports....

Topic-Sensitive PageRank

Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores. See also: Topic-Sensitive PageRank - official research paper on the topic How To Prosper With...

Trackback

Automated notification that another website mentioned your site which is baked into most popular blogging software programs. Due to the automated nature of trackbacks they are typically quite easy to...

Taxonomy

Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.

TrustRank

Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions. See also: TrustRank algorithm - my review...

Teoma

Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.

Typepad

Hosted blogging platform provided by SixApart, who also makes Movable Type. It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as...

Telnet

Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.

Term Frequency

A measure of how frequently a keyword appears amongst a collection of documents.

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents...

Text Link Ads

Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some...

Thesaurus

Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.

Unethical SEO

Some search engine marketers lacking in creativity try to market their services as being ethical, whereas services rendered by other providers are somehow unethical. SEO services are generally neither...

Title

The title element is used to describe the contents of a document. The title is one of the most important aspects to doing SEO on a web page. Each page...

Toolbar

Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These...

Tags

Tagging, tags (see Bookmarks)

Spam

Unsolicited email messages. Search engines also like to outsource their relevancy issues by calling low quality search results spam. They have vague ever changing guidelines which determine what marketing techniques...

Spider

Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform other applications. For example, TurnItInBot...

Spyware

Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads. See also: Ad Aware - spyware removal software Stop Badware - site about fighting...

SSI

Server Side Includes are a way to call portions of a page in from another page. SSI makes it easier to update websites. To use a server side include...

Static Content

Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming languages. Many static sites...

Stop Words

Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search query prior to finding relevant...

Singular Value Decomposition

The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and documents. Important steps: Stemming: taking in account...

Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search...

Social News

A Social Bookmarking website that focuses on current news   or a specific type of news such as sports or entertainment.   See Also: Social Bookmarking Digg.com, Redditt.com, Netscape.com

Siphoning

Techniques used to steal another web sites traffic, including the use of spyware or cybersquatting.

Submission

The act of making information systems and related websites aware of your website. In most cases you no longer need to submit your website to large scale search engines,...

Social Media

“Social media includes web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media are social software which mediate...

Supplemental Results

Documents which generally are trusted less and rank lower than documents in the main search index. Some search engines, such as Google, have multiple indicies. Documents which are not well...

Site Map

Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation should help search engines find...

Splash Page

Feature rich or elegantly designed beautiful web page which typically offers poor usability and does not offer search engines much content to index. Make sure your home page has relevant...

SEO Copywriting

Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are two main ways to write...

Relevancy

A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also show in the search results. See...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search...

Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

SERP

Search Engine Results Page is the page on which the search engines show the results for a search query.

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for a worthless service. Rewrite (see URL...

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

Reverse Index

An index of keywords which stores records of matching documents that contain those keywords. See also: Google: a Behind the Scenes Look - video where Jeff Dean talks about Google's architecture FantomNews...

Server

Computer used to host files and serve them to the WWW. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per...

Robots.txt

A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still list your URLs as URL...

Server Logs

Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not...

ROI

Return on Investment is a measure of how much return you receive from each marketing dollar. While ROI is a somewhat sophisticated measurement, some search marketers prefer to account for...

Scumware

Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

SEM

Search engine marketing. Also known as: Search Marketing

Quality Content

Content which is linkworthy in nature. See also: What is Quality Content? When Unique Content is Not "Unique" 

Quality Link

Search engines count links votes of trust. Quality links count more than low quality links. There are a variety of ways to define what a quality link is, but the...

PHP

PHP Hypertext Preprocessor is an open source server side scripting language used to render web pages or add interactivity to them. See also: PHP.net

Query

The actual "search string" a searcher enters into a search engine.

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. See also: What Are Poison Words? Do They Matter?

Query Refinement

Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals or suggest other search queries...

Portal

Web site offering common consumer services such as news, email, other content, and search.

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When sites link naturally there is...

PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers if a potential customer clicks...

Redirect

A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects are used for a temporary...

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match the query the precision is...

Registrar

A company which allows you to register domain names.

Profit Elasticity

A measure of the profit potential of different economic conditions based on adjusting price, supply, or other variables to create a different profit potential where the supply and demand...

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction and the brand strength of...

Proximity

A measure of how close words are to one another. A page which has words near one another may be deemed to be more likely to satisfy a search query...

Referrer

The source from which a website visitor came from

Relative Link

A link which shows the relation of the current URL to the URL of the page being linked at. Some links only show relative link paths instead of having...

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal level.

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