Wikipedia

Free online collaborative encyclopedia using wiki software. See also: Wikipedia

Wordnet

A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet - official site

Wordtracker

Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile. Due to Wordtracker's small sample size their data may be easy to...

WordPress

Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution. If you are serious about building a brand or making money online you should...

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The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...