Social Graph

Facebook CEO Mark Zuckerberg defines the social graph as "the network of connections and relationships between people on the service. It's the reason Facebook works." Read more...  

Stop Words

Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search query prior to finding relevant...

Singular Value Decomposition

The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and documents. Important steps: Stemming: taking in account...

Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search...

Social News

A Social Bookmarking website that focuses on current news   or a specific type of news such as sports or entertainment.   See Also: Social Bookmarking Digg.com, Redditt.com, Netscape.com

Siphoning

Techniques used to steal another web sites traffic, including the use of spyware or cybersquatting.

Submission

The act of making information systems and related websites aware of your website. In most cases you no longer need to submit your website to large scale search engines,...

Social Media

“Social media includes web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media are social software which mediate...

Supplemental Results

Documents which generally are trusted less and rank lower than documents in the main search index. Some search engines, such as Google, have multiple indicies. Documents which are not well...

Site Map

Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation should help search engines find...

Splash Page

Feature rich or elegantly designed beautiful web page which typically offers poor usability and does not offer search engines much content to index. Make sure your home page has relevant...

Spam

Unsolicited email messages. Search engines also like to outsource their relevancy issues by calling low quality search results spam. They have vague ever changing guidelines which determine what marketing techniques...

Spider

Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform other applications. For example, TurnItInBot...

Spyware

Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads. See also: Ad Aware - spyware removal software Stop Badware - site about fighting...

SSI

Server Side Includes are a way to call portions of a page in from another page. SSI makes it easier to update websites. To use a server side include...

Static Content

Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming languages. Many static sites...

Server Logs

Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not...

Scumware

Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

SEM

Search engine marketing. Also known as: Search Marketing

SEO Copywriting

Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are two main ways to write...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search...

SERP

Search Engine Results Page is the page on which the search engines show the results for a search query.

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

Server

Computer used to host files and serve them to the WWW. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per...

SOCIAL

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