Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for a worthless service. Rewrite (see URL...

Reverse Index

An index of keywords which stores records of matching documents that contain those keywords. See also: Google: a Behind the Scenes Look - video where Jeff Dean talks about Google's architecture FantomNews...

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When sites link naturally there is...

Redirect

A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects are used for a temporary...

Registrar

A company which allows you to register domain names.

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction and the brand strength of...

Referrer

The source from which a website visitor came from

Relative Link

A link which shows the relation of the current URL to the URL of the page being linked at. Some links only show relative link paths instead of having...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...