Robots.txt

A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still...

ROI

Return on Investment is a measure of how much return you receive from each marketing dollar. While ROI is a somewhat sophisticated measurement, some search...

Relevancy

A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also...

Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for...

Reverse Index

An index of keywords which stores records of matching documents that contain those keywords. See also: Google: a Behind the Scenes Look - video where Jeff...

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When...

Redirect

A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects...

Registrar

A company which allows you to register domain names.

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction...

Referrer

The source from which a website visitor came from

Relative Link

A link which shows the relation of the current URL to the URL of the page being linked at. Some links only show relative...

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