PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers...

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match...

Paid Inclusion

A method of allowing websites which pass editorial quality guidelines to buy relevant exposure. See also: Directories such as the Yahoo! Directory and Business.com allow websites...

Page Rank

A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move...

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad...

Penalty

Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated...

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal...

PDF

Portable Document Format is a universal file format developed by Adobe Systems that allows files to be stored and viewed in the original printer...

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AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...

5 Content Marketing Mistakes (and How to Avoid Them) You create content, publish it, and then sit back to wait for a stampede of traffic,...