Sunday, February 19, 2017

PHP

PHP Hypertext Preprocessor is an open source server side scripting language used to render web pages or add interactivity to them. See also: PHP.net

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. See also: What Are...

Portal

Web site offering common consumer services such as news, email, other content, and search.

PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers...

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match...

Paid Inclusion

A method of allowing websites which pass editorial quality guidelines to buy relevant exposure. See also: Directories such as the Yahoo! Directory and Business.com allow websites...

Page Rank

A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move...

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad...

Penalty

Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated...

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal...

PDF

Portable Document Format is a universal file format developed by Adobe Systems that allows files to be stored and viewed in the original printer...