Meta Keywords

The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. The code for a meta keyword tag looks...

Meta Refresh

A meta tag used to make a browser refresh to another URL location. A meta refresh looks like this <meta http-equiv="refresh" content="10;url=http://www.site.com/folder/page.htm"> Generally in most cases it is preferred to use a...

Meta Search

A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set. See also: Myriad Search - an ad free meta search...

Meta Tags

People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these. The page title is highly important. The meta description...

Mindshare

A measure of the amount of people who think of you or your product when thinking of products in your category.   Sites with strong mindshare, top rankings, or a strong...

Mirror Site

Site which mirrors (or duplicates) the contents of another website. Generally search engines prefer not to index duplicate content. The one exception to this is that if you are a...

Movable Type

For sale blogging software which allows you to host a blog on your website. Movable Type is typically much harder to install that Wordpress is. See also: Movable Type

MSN

Search engine built by Microsoft. MSN is the default search provider in Internet Explorer. See also: MSN Search MSN Search Features, Documentation, & Guidelines

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The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

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How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...