Keyword Funnel

The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual...

Keyword Research

The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on. Example keyword discovery methods: using keyword research tools looking at analytics data or your...

Latest article

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...
What are Latent Semantic Indexing Keywordsvideo

Latent Semantic Indexing Keywords

Latent Semantic Indexing Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, your page...