Keyword

A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for. Long tail and brand related keywords...

Keyword Density

An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer...

Keyword Funnel

The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search...

Keyword Research

The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on. Example keyword discovery methods: using keyword research tools looking...

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