Inktomi

Search engine which pioneered the paid inclusion business model. Inktomi was bought by Yahoo! at the end of 2002. Internal Navigation (see Navigation)

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page...

Internet

Vast worldwide network of computers connected via TCP/IP.

Internet Explorer

Microsoft's web browser. After they beat out Netscape's browser on the marketshare front they failed to innovate on any level for about 5 years, until Firefox forced them to. See...

IP Address

Internet Protocol Address. Every computer connected to the internet has an IP address. Some websites and servers have unique IP addresses, but most web hosts host multiple websites on...

ISP

Internet Service Providers sell end users access to the web. Some of these companies also sell usage data to web analytics companies. Italics (see emphasis)

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...