HyperText Markup Language is the language in which pages on the World Wide Web are created. Some newer web pages are also formatted in XHTML. See also: W3C: HTML Home Page

Define: Bounce Rate | Google Analytics

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number...

Home Page

The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and...


The title of an article or story.


Making a search engine believe that another website exists at your URL. Typically done using techniques such as a 302 redirect or meta refresh.


Algorithm which ranks results largely based on unaffiliated expert citations. See also: Hilltop: A Search Engine based on Expert Documents

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6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...
What are Latent Semantic Indexing Keywordsvideo

Latent Semantic Indexing Keywords

Latent Semantic Indexing Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, your page...