GoogleBot

Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting. See also: Google's crawl caching proxy Google AdSense (see...

Guestbook Spam

A type of low quality automated link which search engines do not want to place much trust on.

Google Sitemaps

Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it in their...

GAP

Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also:  Google Advertising Professional program

Google Sitelinks

On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list numerous deep links to...

Google

The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students Larry Page and Sergey Brin. See...

Google Base

Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure...

Google Bombing

Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text. See also: Google search: miserable...

Google Bowling

Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website. Typically it is easier to bowl new sites...

Google Checkout

Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets. See also: Google Checkout

Google Dance

In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer...

Google OneBox

Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned...

Google Keyword Tool

Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site...

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The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

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One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

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Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...