Fresh Content

Content which is dynamic in nature and gives people a reason to keep paying attention to your website. Many SEOs talk up fresh content, but fresh content does not generally...

Flash

Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature. Search engines tend to struggle indexing and ranking flash websites because flash typically...

Frames

A technique created by Netscape used to display multiple smaller pages on a single display. This web design technique allows for consistent site navigation, but makes it hard to...

FTP

File Transfer Protocol is a protocol for transferring data between computers. Many content management systems (such as blogging platforms) include FTP capabilities. Web development software such as Dreamweaver also comes...

Facebook Marketing

Special Report: Facebook Marketing - 8 Tactics to Measure and Improve ROI http://www.oneupweb.com/wp-content/uploads/facebook_marketing_8_tactics_to_measure_roi.pdf

Fair Use

The stated exceptions of allowed usage of work under copyright without requiring permission of the original copyright holder. Fair use is covered in section 107 of the Copyright code. See...

Favicon

Favorites Icon is a small icon which appears next to URLs in a web browser. Upload an image named favicon.ico in the root of your site to have your...

Feed Reader

Software or website used to subscribe to feed update notifications. See also: Bloglines - popular web based feed reader Google Reader - popular web based feed reader My Yahoo! - allows you to...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...