Entry Page

The page which a user enters your site. If you are buying pay per click ads it is important to send visitors to the most appropriate and targeted page associated...

Emphasis

An HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by...

Editorial Link

Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as...

Ethical SEO

Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective...

Expert Document

Quality page which links to many non-affiliated topical resources. See also: Hilltop: A Search Engine based on Expert Documents

Everflux

Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. In the past Google updated their index roughly once a month. Those updates were named Google...

External Link

Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...