Dayparting

Dayparting is a feature in AdWords that allows publishers to run their campaigns -- during peak times -- when their audience may be the most receptive to take action...

Domain

Scheme used for logical or location organization of the web. Many people also use the word domain to refer to a specific website.

Deep Link

A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing at interior pages. When you...

DNS

Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.

Dedicated Server

Server which is limited to serving one website or a small collection of websites owned by a single person.   Dedicated servers tend to be more reliable than shared (or virtual)...

Doorway Pages

Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements. Some webmasters cloak thousands of doorway pages on trusted domains,...

Deep Link Ratio

The ratio of links pointing to internal pages to overall links pointing at a website. A high deep link ratio is typically a sign of a legitimate natural link profile.

Demographics

Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers who fit...

De-Listing

Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites (or sites with limited link authority relative...

Del.icio.us

Popular social bookmarking website. See also:  Del.icio.us  Del.icio.us Recently Popular

Directory

A categorized catalog of websites, typically manually organized by topical editorial experts. Some directories cater to specific niche topics, while others are more comprehensive in nature. Major search engines likely...

Description

Directories and search engines provide a short description near each listing which aims to add context to the title. High quality directories typically prefer the description describes what the site...

Digg

Social news site where users vote on which stories get the most exposure and become the most popular. See also: Digg.com

Dead Link

A link which is no longer functional. Most large high quality websites have at least a few dead links in them, but the ratio of good links to dead links...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...