Sunday, February 19, 2017

AltaVista

Search engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25,...

Analytics

Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a...

Anchor Text

The text that a user would click on to follow a link. In the case the link is an image the image alt attribute...

Application Program Interface (API)

An API is a series of conventions or routines used to access software functions. Most major search products have an API program. An interface that can...

Arbitrage

Exploiting market inefficiencies by buying and reselling a commodity for a profit. As it relates to the search market, many thin content sites laced...

ASP

Active Server Pages - a dynamic Microsoft programming language.  

Ask

Ask is a search engine owned by InterActive Corp. They were originally named Ask Jeeves, but they dumped Jeeves in early 2006. Their search...

Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates...

Authority

The ability of a page or domain to rank well in search engines. Five large factors associated with site and page authority are link...

Age

Some social networks or search systems may take site age, page age, user account age, and related historical data into account when determining how...

Authorities

Topical authorities are sites which are well trusted and well cited by experts within their topical community. A topical authority is a page which...

AJAX

Asynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page...

Automated Bid Management Software

Pay per click search engines are growing increasingly complex in their offerings. To help large advertisers cope with the increasing sophistication and complexity of...

Alexa

An Amazon.com owned search service which measures website traffic. Alexa is heavily biased toward sites that focus on marketing and webmaster communities. While not being...

Absolute Link

A link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the...

Adsense

Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks...

Adwords

Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction...

Alt Attribute

Blind people and most major search engines are not able to easily distinguish what is in an image. Using an image alt attribute allows...

AllTheWeb

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed...

Above the Fold

A term traditionally used to describe the top portion of a newspaper. In email or web marketing it means the area of content viewable...