Content Delivery Network

A Content Delivery Network or Content Distribution Network (CDN) is a large network of servers, which delivers content from website to end-user based on...
Video - Jim Walls on the birth of Wikipedia

The Birth of Wikipedia | IMcyclopedia

Jimmy Wales recalls how he assembled "a ragtag band of volunteers," gave them tools for collaborating and created Wikipedia, the self-organizing, self-correcting, never-finished online encyclopedia.

Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms

A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr. The post Social Video Chart:...

Social Video Marketing (SVM)

Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given...

Define: Emerging Media

“Emerging media is the evolution of utilizing technology to share information in new and innovative ways. Current trends in marketing include an explosion in...

Social Currency: Coin of the Digital Realm

This slideshare presentation by the Vivaldi Group presents the findings of a 2012 study on the impact of the adoption of social technologies, social...

Social Graph

The Social Graph is "the idea that if you mapped out all the connections between people and the things they care about, it would...

Social Business (SB)

A Social Business (SB) is a non-dividend company created to solve a social problem. Like an NGO, it has a social mission, but like...

Context

Forrester defines “context” as “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Context includes: Situation: the...

Regular Expressions

Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters. Most of...

What is Analytics? | IBM

Analytics – also known as “business analytics” or “data analysis” – refers to the software and methods that organizations use to understand data. Organizations...

Content Marketing

In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the...

IM Glossary: Digital Marketing

Web Analytics 2.0 is: (1) the analysis of qualitative and quantitative data from your website and the competition, (2) to drive a continual improvement of the...

Google Analytics Glossary: Attribution

Attribution is assigning credit for a conversion. In last-click attribution, all of the value associated with the conversion is assigned to the last marketing...

IM Glossary: Augmented Reality

Augmented Reality (AR) is a form of virtual reality in which the physical, real-world environment is duplicated inside a computer. It offers an immersive...

SWOT

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or...

Social Graph

Facebook CEO Mark Zuckerberg defines the social graph as "the network of connections and relationships between people on the service. It's the reason Facebook...

Inbound Marketing Inbound Marketing Glossary: Remarketing

Let’s say a potential buyer visited your site but somehow the deal bounced without a purchase or filling inquiry form. How will you induce...

Return On Clicks » Content Curation Tools For Brands

I researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile...

Define: Bounce Rate | Google Analytics

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with...

Cross Domain Tracking

Cross domain tracking enables you to track separate, top-level domains as a single entity, and thereby combining data for multiple top-level domains together in...

Title

The title element is used to describe the contents of a document. The title is one of the most important aspects to doing SEO on...

Toolbar

Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell...

Topic-Sensitive PageRank

Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores. See also: Topic-Sensitive PageRank - official research paper on...

Unethical SEO

Some search engine marketers lacking in creativity try to market their services as being ethical, whereas services rendered by other providers are somehow unethical....

Trackback

Automated notification that another website mentioned your site which is baked into most popular blogging software programs. Due to the automated nature of trackbacks they...

Taxonomy

Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.

TrustRank

Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions. See...

Teoma

Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.

Typepad

Hosted blogging platform provided by SixApart, who also makes Movable Type. It allows you to publish sites on a subdomain off of Typepad.com, or to...

Telnet

Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.

Term Frequency

A measure of how frequently a keyword appears amongst a collection of documents.

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then...

Text Link Ads

Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention...

Thesaurus

Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers...

Spider

Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform...

Spyware

Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads. See also: Ad Aware - spyware removal software Stop...

Tags

Tagging, tags (see Bookmarks)

SSI

Server Side Includes are a way to call portions of a page in from another page. SSI makes it easier to update websites. To...

Static Content

Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use...

Stop Words

Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search...

Singular Value Decomposition

The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and...

Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually...

Social News

A Social Bookmarking website that focuses on current news   or a specific type of news such as sports or entertainment.   See Also: Social Bookmarking Digg.com, Redditt.com, Netscape.com

Siphoning

Techniques used to steal another web sites traffic, including the use of spyware or cybersquatting.

Submission

The act of making information systems and related websites aware of your website. In most cases you no longer need to submit your website...

Social Media

“Social media includes web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media...

Supplemental Results

Documents which generally are trusted less and rank lower than documents in the main search index. Some search engines, such as Google, have multiple indicies....

Site Map

Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation...

Splash Page

Feature rich or elegantly designed beautiful web page which typically offers poor usability and does not offer search engines much content to index. Make sure...

Spam

Unsolicited email messages. Search engines also like to outsource their relevancy issues by calling low quality search results spam. They have vague ever changing guidelines...

ROI

Return on Investment is a measure of how much return you receive from each marketing dollar. While ROI is a somewhat sophisticated measurement, some search...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information...

SERP

Search Engine Results Page is the page on which the search engines show the results for a search query.

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

Server

Computer used to host files and serve them to the WWW. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run...

Server Logs

Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user...

Scumware

Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.

Relevancy

A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also...

Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search...

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

Reverse Index

An index of keywords which stores records of matching documents that contain those keywords. See also: Google: a Behind the Scenes Look - video where Jeff...

SEM

Search engine marketing. Also known as: Search Marketing

Robots.txt

A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still...

SEO Copywriting

Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are...

PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers...

Redirect

A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects...

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match...

Registrar

A company which allows you to register domain names.

Profit Elasticity

A measure of the profit potential of different economic conditions based on adjusting price, supply, or other variables to create a different profit potential...

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction...

Proximity

A measure of how close words are to one another. A page which has words near one another may be deemed to be more likely...

Referrer

The source from which a website visitor came from

Relative Link

A link which shows the relation of the current URL to the URL of the page being linked at. Some links only show relative...

Quality Content

Content which is linkworthy in nature. See also: What is Quality Content? When Unique Content is Not "Unique" 

Quality Link

Search engines count links votes of trust. Quality links count more than low quality links. There are a variety of ways to define what a...

PHP

PHP Hypertext Preprocessor is an open source server side scripting language used to render web pages or add interactivity to them. See also: PHP.net

Query

The actual "search string" a searcher enters into a search engine.

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. See also: What Are...

Query Refinement

Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals...

Portal

Web site offering common consumer services such as news, email, other content, and search.

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When...

Opengragh

http://www.oneupweb.com/wp-content/uploads/oneupweb_facebook_fallacy.pdf

Open Source

Software which is distributed with its source code such that developers can modify it as they see fit. On the web open source is a...

Paid Inclusion

A method of allowing websites which pass editorial quality guidelines to buy relevant exposure. See also: Directories such as the Yahoo! Directory and Business.com allow websites...

Ontology

In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual...

Page Rank

A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move...

Opera

A fast standards based web browser. See also: Opera.com

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad...

Organic Search Results

Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search...

Penalty

Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated...

Outbound Link

A link from one website pointing at another external website. Some webmasters believe in link hoarding, but linking out to useful relevant related documents is...

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal...

PDF

Portable Document Format is a universal file format developed by Adobe Systems that allows files to be stored and viewed in the original printer...

Nofollow

Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. The code to...

MSN

Search engine built by Microsoft. MSN is the default search provider in Internet Explorer. See also: MSN Search MSN Search Features, Documentation, & Guidelines

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