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One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of...

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently...

snackable content

Havas Media recently reported that 60% of content created by the world’s leading 1,500 brands is “just clutter,” defined as “poor,...

marketing attribution

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the problem with focus groups

“The correlation between stated intent and actual behavior is usually low and negative,” HBS Professor Gerald Zaltman wrote in his classic...

brand love

Marketing is full of myths, anecdotes, and long-held beliefs of what drives growth. I think part of our job as marketers...

marketing procurement

In my marketing career, I’ve worked on both sides of the client-agency relationship. I’ve experienced genuine strategic partnerships where the...

unsung advertising awards

I love this statement from David Droga as he accepted Lifetime Achievement recognition at the Cannes Lions Festival of Creativity a...

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AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...

5 Content Marketing Mistakes (and How to Avoid Them) You create content, publish it, and then sit back to wait for a stampede of traffic,...