Sunday, February 19, 2017

Content Strategy: 5 Ways to Scale Your Marketing Content | Kapost

Too often, in a mad rush to drive traffic, leads and engagement, marketers lean on aggressive attention-seeking tactics without taking the time to dig...

By the Numbers: Top Video SEO Techniques

A 2014 survey – fielded among 318 video production professionals – reveals that the most popular video SEO tactics are tagging videos with keyword...

Blog Post Freshness: Can it be Faked?

Over the years, you've certainly read something about how Google loves fresh content. Perhaps you've read that sometimes it takes its love of freshness too far.Now it's the middle of 2015. Does freshness still play a significant role in how Google ranks search results?To find out, I decided to conduct a small experiment on a blog. Specifically, I wanted to see if my test could answer the following questions:If you update a blog post's date, will it receive a boost in the search engine results pages (SERPs)? Can you fake freshness? Do you have to make changes to the content?If there is a boost present, how long does it last?Details of the testThis test was performed on 16 blog posts on the same siteAll posts were originally published between September 2010 and March 2014. Each post was at least one year old at the time of this experiment.Each post (except No. 16) received organic traffic throughout 2014, showing an ability to consistently rank in the SERPsURLs for these posts did not changeThe content was not edited at allThe content of focused on evergreen topics (not the type of queries that would be obvious for Query Deserves Freshness (QDF)Only the publishing date was changed. On April 17th, the dates of these posts were set to either April 16th or April 15th, making them all look like they were one to two days old.Each blog post shows the publishing date on-pagePosts were not intentionally shared on social media. A few of the more trafficked posts likely received a couple of tweets/likes/pins, but nothing out of the ordinary.Google Search Console, Ahrefs and Open Site Explorer (OSE) did not show any new external links pointed at the posts during the time of testingBaseline organic trafficBefore starting the test, I took a look at how the test posts were performing in organic search.The graph below shows the organic traffic received by each of the 16 test posts for the four full weeks (March 15 - April 11) prior to the test beginning.The important thing to note here is the organic traffic received by each page was relatively static. These posts were not bouncing around, going from 200 visits to 800 visits each week. There is little variation.The blue line and corresponding number highlights the weekly average for each post, which we will compare to the graph below.Turning the test onThis one was pretty easy to implement. It took me about 15 minutes to update all of the publishing dates for the blog posts.All posts were updated on April 17th. I began collecting traffic data again on April 26th, giving Google a week to crawl and process the changes.Organic traffic after republishingAll 16 posts received a boost in organic traffic.This graph shows the average organic traffic that each post received for the first four full weeks (April 26 through May 23) after republishing.I expected a lift, but I was surprised at how significant it was.Look at some of those posts, doubling in average traffic over a one month period. Crazy.Faking the date on a blog post had a major impact on my traffic levels.Post No. 16 received a lift as well, but was too small to register on the graph. The traffic numbers for that post were too low to be statistically significant in any way. It was thrown into the test to see if a post with almost no organic traffic could become relevant entirely from freshness alone.Percentage liftThe graph below shows the percentage lift each post received in organic traffic.Post No. 14 above actually received a 663% lift, but it skewed the visibility of the chart data so much that I intentionally cut it off.The 16 posts received 3,601 organic visits in four weeks, beginning March 15 and ending April 11. (That's an average of 225 organic visits per post, per week.) In the four weeks following republishing, these 16 posts received 6,003 organic visits (an average of 375 organic visits per post, per week).Overall, there was a 66% lift.Search impressions (individual post view)Below you will find a few screenshots from Google Search Console showing the search impressions for a couple of these posts.Note: Sixteen screenshots seemed like overkill, so here are a few that show a dramatic change. The rest look very similar.What surprised me the most was how quickly their visibility in the SERPs jumped up.Keyword rankingsIt's safe to assume the lift in search impressions was caused by improved keyword rankings.I wasn't tracking rankings for all of the queries these posts were targeting, but I was tracking a few.The first two graphs above show a dramatic improvement in rankings, both going from the middle of the second page to the middle of the first page. The third graph appears to show a smaller boost, but moving a post that is stuck around No. 6 up to the No. 2 spot in Google can lead to a large traffic increase.Organic traffic (individual posts view)Here is the weekly organic traffic data for four of the posts in this test.You can see an annotation in each screenshot below on the week each post was republished. You will notice how relatively flat the traffic is prior to the test, followed by an immediate jump in organic traffic.These only contain one annotation for the sake of this test, but I recommend that you heavily annotate your analytics accounts when you make website changes.Why does this work?Did these posts all receive a major traffic boost just from faking the publishing date alone?Better internal linking? Updating a post date brings a post from deep in the archive closer to your blog's home page. Link equity should flow through to it more easily. While that is certainly true, six of the 16 posts above were linked sitewide from the blog sidebar or top navigation. I wouldn't expect those posts to see a dramatic lift from moving up in the feed because they were already well linked from the blog's navigation.Mobilegeddon update? In the Search Console screenshots above, you will see the Mobilegeddon update highlighted just a couple of days after the test began. It is clear that each post jumped dramatically before this update hit. The blog that it was tested on had been responsive for over a year, and no other posts saw a dramatic lift during this time period.Google loves freshness? I certainly think this is still the case. Old posts that rank well appear to see an immediate boost when their publishing date is updated.ConclusionsLet's take a second look at the questions I originally hoped this small test would answer:If you update a blog post's date, will it receive a boost in the SERPs? Maybe.Can you fake freshness? Yes.Do you have to make changes to the content? No.If there is a boost present, how long does it last? In this case, approximately two months, but you should test!Should you go update all your post dates?Go ahead and update a few blog post dates of your own. It's possible you'll see a similar lift in the SERPs. Then report back in a few weeks with the results in the comments on this post. First, though, remember that the posts used in my test were solid posts that already brought in organic traffic. If your post never ranked to begin with, changing the date isn't going to do much, if anything. Don't mistake this as a trick for sustained growth or as a significant finding. This is just a small test I ran to satisfy my curiosity. There are a lot of variables that can influence SEO tests, so be sure to run your own tests. Instead of blinding trusting that what you read about working for others on SEO blogs will work for you, draw your own conclusions from your own data. For now, though, "fresh" content still wins. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! The post Case Study: Can You Fake Blog Post Freshness? appeared first on IMcyclopedia: Thinkers and Doers.

3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns

In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve their job of targeting, tracking, and engaging customers. With mobile commerce growing at an annual rate of 42 percent, and with one-third of online shoppers making at least one purchase via smartphone over the last 12 months (and 20 percent via tablet), marketers that ignore mobile analytics are doing themselves a major disservice. The same goes for social, where tracking, measuring, and engaging consumers via sites like Facebook and Twitter is absolutely crucial. As an agency that was in on the ground floor of both the mobile and social advertising movements, and that has been employing analytics to create accountable advertising for decades, we can clearly see that everything digital is moving in a mobile direction. In fact, with some campaigns, we're seeing as much as 70 percent of orders coming through digital platforms - and the majority of those are being made via mobile devices, even for large, international brands. To get a better idea of how mobile and social campaigns are performing, consider using one or all three of these ways to leverage analytics: 1) To track consumer activity via their mobile devices. While mobile devices may appear to be "untethered" and therefore more difficult to track and measure, the reality is that it's quite easy to get a grasp on "m-commerce" activity. Not only can you track the direct sales that are coming in - and what devices are being used (phones, tablets, etc.) - but you can also tie that information back to specific consumers. This will help you create more accountable and profitable advertising in the future, and it will allow you to harness those 70+ percent of orders that will soon be coming in via mobile devices (if they aren't already). One of the simplest tools available to you is Google Mobile App Analytics, which allows you to track and measure activity taking place on your app, establish and measure goals, determine conversion rates, keep track of campaign consistency, and apply the resultant data for actionable insights. Having this information in hand, and then analyzing it for key points and patterns, will help you develop even more effective mobile campaigns in the future. 2) To parlay social activity into key campaign goals. What started out as a fun way for friends to keep in touch and share photos with one another has transformed into a powerful advertising and sales tools for organizations of all sizes. Today, platforms like Facebook, Twitter, and Instagram are being folded into the campaigns of even the largest, most well known brands. And while tracking the performance of such efforts was elusive until recently, today's companies are keeping closer tabs on their social activity and using the information garnered to hone their campaigns. "In 2015, there are now companies whose sole job is to sift through social data and find emerging clues and patterns. Facebook has a billion users, Twitter has hundreds of millions, and LinkedIn is the de facto professional networking site," writes Jonathan Hassell in CIO. Remember that social allows you to track more than just "who is Tweeting about you" or "who is posting information about your firm on Facebook." It also helps you measure brand awareness, hone campaign goals, and determine the best possible approach for a specific marketer (brand awareness vs. direct sales vs. consumer engagement, and so forth). 3) To "listen" to your customers in new and innovative ways. There was a time when companies had to rely on "live" focus groups, written surveys, and customer feedback forms to find out exactly what their target customer groups were thinking. Today, most of that information is available online and a lot of it is at the marketer's fingertips (as in, the company doesn't have to ask for it). "If your customers are talking about you, you want to hear what they're saying. If you're spending good money to talk at them, why not devote some percentage to listening to what they have to say?" writes Mikal E. Belicove in Entrepreneur. "Research shows that the conversations your customers have among themselves drive about 13 percent of business decisions and can amplify your advertising by 15 percent." Becoming that "fly on the wall" is fairly simple. If you're running an engagement campaign, for example, look at whether customers are tweeting and/or re-tweeting information about their experiences with the product. If it's a direct sales campaign, then pay close attention to how those social interactions parlay into mobile and/or online sales. In the end, the only way to determine the effectiveness of a campaign's mobile or social efforts is by taking a hard look at the data and then using that information to take action. While this step was easy to ignore just 5-10 years ago, agencies that don't take the time to effectively measure their mobile and social efforts are doing their clients a disservice and overlooking a large chunk of potential business. This guest article was written by Jessica Hawthorne-Castro, CEO of Hawthorne Direct.

8 ways to use data to tell a compelling story

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The increased use of data in journalism has paralleled the overall rise of big data. Today's strongest stories use real data that can enhance, corroborate or even challenge facts. In Newhouse’s Communications@Syracuse program, we are exploring this very topic. Based on some of the key takeaways from our data-driven journalism course, we’ve compiled best practices for making the most of your data. See also: 3 ways small businesses can use video marketing Read more...More about Storytelling, Big Data, Business, Marketing, and Media

Five Essential Tips for Getting Your Dream Job in Marketing

With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does "extra effort" mean? Read the full article at MarketingProfs

The Big Deal About a Little Mobile ‘Buy’ Button

Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers. Read the full article at MarketingProfs

Your Connected Product Could Be Your Best Customer Engagement Tool

Brian Solis is a digital analyst, anthropologist, futurist and author of X, What’s the Future of Business (WTF), Engage! and The End of Business As Usual.In a time when connectedness is part of everyday life and people have become online media platforms, customer experiences either work for a company or against it. Those experiences, now widely spread and shared so easily, have become the new brand. Brands are, as Amazon’s Jeff Bezos once put it, "what people say about you when you’re not in the room.” See also: The Biggest Digital Marketing Mistakes Entrepreneurs MakeThink about all the ways businesses have to engage customers before, during and after the transaction: social, mobile, digital (i.e. web), wearable devices, email, POS, signage, packaging, word of mouth, and so on. There’s also an entirely new channel arising that's flying under the radar of marketers today.While not new to engineers, developers and savvy tech execs, the Internet of things (IoT) is set to become the next big trend for marketers and anyone leading service and support, product management and e-commerce initiatives. Connecting The DotsMy colleague at Altimeter (now part of Prophet) Jessica Groopman learned in her latest research on IoT that consumers are expected to own over 20 simultaneous connected devices by the year 2020. Some of us are already close. For those unfamiliar with IoT and its relationship to customer experience, think of it this way: Imagine that everything is connected to the Internet via a private network—your camera, watch, car, printer, oven, thermostat, lights, and more. Now imagine that each device learns how you use it. Not only does the user experience improve through technology, but the information is managed through an intelligent customer relationship management (CRM) system of sorts. The manufacturer can learn about the customer's usage, behavior and preferences, and also anticipate needs—all in the name of personalizing and improving the user experience. Doc Searls, author of the groundbreaking book The Cluetrain Manifesto (1999), introduced the concept of "Products-as-Platforms” a couple of years ago. He asked businesses to look at possibilities beyond marketing gimmicks. He envisioned a scenario in which customers were in control of relationships before, during and after transactions. He called this VRM, or vendor relationship management. His point was that people should be in control of relationships and products, acting as conduits, not dumb terminals. Products, As Customer Engagement ToolsImagine that your printer is running out of ink. Instead of merely displaying an alert, the same screen could connect you to Amazon or your favorite retailer to order replacements. See also: How Your Need For Detergent And Coffee Will Fuel Amazon's Smart HomeAmazon’s Dash button offers a similar premise, but requires manual input. However, this could happen even before you’ve run out, because the printer already knows your usage behavior and has anticipated the need. This idea of “in product communication” is what companies like Aviata are working on. If they succeed, VRM not only becomes a viable option, it may even change the game for customer experience and ultimately the mathematics of the lifetime value of a customer. Within the context of IoT, products can continue to work for your company, even after they’ve been purchased. These items could open new channels of proactive engagement, allowing you to redefine customer engagement beyond all of the channels you lean on today.In other words, the product itself becomes a tool for engagement and personalized "experience architecture.” This is basis for the future of customer experience, a foundation based on personalization, meaningful engagement and additive value. This new type of product communication is incredibly promising. It could change the dynamic for how companies build relationships with their customers, beyond warranty registrations and product support. This is the future of customer relationships. What it takes is to get there is vision, purpose, a sharp eye for what your users need, and the drive to give it to them. Lead photo by William Murphy

Google Docs now lets you type with your voice

Getting stuff done in Google Docs just got a lot easier. Google unveiled a series of new features for Docs, Sheets and Slides Wednesday, including voice typing and new collaboration tools for Docs. The new features are aimed at students but available to anyone who uses the company's productivity suite. See also: Productivity startup aims to make the Internet less distracting Google Docs now supports voice dictation from Chrome and the Docs iOS and Android app. When the feature is enabled (from the Tools menu in Chrome), you can dictate documents using the microphone icon from Docs on Chrome, or with your phone's voice commands when using the Docs app on iOS or Android app Read more...More about Google, Android, Google Docs, Tech, and Chrome

How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship. Read the full article at MarketingProfs

Great Content Creation: Good Ingredients Matter

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Wrapping Your Brain Around Social Media Strategy | Pulse

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Turning Facebook Fans into Paying Customers

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The Science Behind Why Native Ads Work [Infographic]

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The inside story of why Google is becoming Alphabet now

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Twitter Tips: 19 Simple Retweet Tips

Shea Bennett | Want more retweets on Twitter? Of course you do! Here are 19 simple Twitter tips that get more retweets - and...
Video - Jim Walls on the birth of Wikipedia

The Birth of Wikipedia | IMcyclopedia

Jimmy Wales recalls how he assembled "a ragtag band of volunteers," gave them tools for collaborating and created Wikipedia, the self-organizing, self-correcting, never-finished online encyclopedia.

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Matt Cutts on the Top 5 SEO Mistakes

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Pinterest Announces Buyable Pins for iPhone, iPad

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Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms

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5 Key Strategies For Implementing Social Media For Small Business

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Forrester: Marketers Have Touchpoint Interruptus

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How Finding Ten New Readers Can Lead to a Blog Traffic Explosion

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Twitter Ads: Leveraging Objective-Based Campaigns

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Social Video Marketing: Facebook vs YouTube Platforms

The Web and mobile video landscape continues to evolve quickly and the digital titans are getting extremely aggressive about controlling how video is viewed...

Web Analytics vs Mobile Analytics

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First Steps in Google Adwords |Infographic

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Thinkers & Tinkers: Chris Brogan and Jamie Anderson on “The Real Return on Engagement”

In this video, Butch Stearns, Chris Brogan and Jamie Anderson discuss what engagement really means, and how to go from the initial digital “touch...

Market Research: Twenty Two Qualitative Data Methods

This presentation by B2BWhiteboard provides an overview of twenty two qualitative data methods used in market research. Read More...

Best Practices: Online Communities Deployment

This presentation by Lithium, gives an overview of best practices for running successful online communities. Get started on focusing on the areas that can...

Visual Content: Capture and Engage

"Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to...

6 Content Curation Templates for Content Annotation | Curata Blog

A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators...

Real World Marketing Syllabus

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7 Traits of Highly Effective Community Managers

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Why Every Business Should Use Facebook | Infographic

This infographic by Sprout Social highlights some key Facebook stats that show the benefits businesses can gain from marketing on Facebook - in case...

A Minimum Viable Audience: An Unfair Business Advantage

You have a Minimum Viable Audience (MVA) when: You’re receiving enough feedback from comments, emails, social networks, and social media news sites in order...

Top 10 Digital Marketing Trends in 2015

In this infographic, Gal Borenstein summarizes 10 digital marketing trends to watch in 2015. In a nutshell, they are:  E-Payments & Social Media Create New Class...

Crap: The Content Marketing Deluge.

A slideshow on leveraging content marketing to build a great brand

Search Engine Ranking Factors | MOZ

Moz surveyed over 120 leading search marketers who provided expert opinions to better understand the workings of search engine algorithms. The results included over 80...

HowTo: Creating Compelling Visual Content

From videos to infographics, I’m constantly leveraging visual media... because these visual content pieces are generating more backlinks than any other form of content I publish,...

Social Media Monitoring and Measurement

How to measure the success of social media efforts? How can you tell if it is worth it? A measurement process can help you track...

Why Use Content Marketing to Share your Brand Story?

Should you “Jump on the Content Marketing Bandwagon” to tell your brand story? This infographic by Come Recommended looks into the What and Why:    

Social Media and Storytelling – A Six-Part Series | Marketo

This is an excellent, six-part series on brand storytelling. It is adapted from a presentation by Cameron Uganec at Marketo’s 2013 Summit Conference in...

On Creating Content Pillars | Kapost

A great article by Ann Murphy of Kapost on the benefits of content pillars and how to create them. A content pillar is a substantive...

The Top Role Of Content Creation And Curation | Gartner

A Digital Marketing Spending Survey by Gartner found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Drawing on this...
A chart depicting the ROI by Digital Channel

ROI: Which Digital Channels Are Marketers Best Able to Measure for ROI?

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a...

Convert Pinners Into Customers Following This Recipe for Success | B2C

This infographic by Nadia James details how your business can build an inspirational, informative Pins that will help you convert Pinners into customers, driving ROI. "A pretty picture...

Brand Storytelling: What Makes it so Compelling?

"Brand storytelling is about connecting the outer value the brand provides to the inner values of the customer. There must be a deep affinity...

How to Get More Likes on Facebook | Infographic

This infographic by Kissmetrics shows what creates the most engagement on Facebook, including post type, the length of post and time of posting.      

Seth Godin: The Tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas...

The Social Media Brandsphere | Brian Solis

The Social Media Brandsphere is a handy tool that breaks down the division of media opportunities for marketing professionals. The infographic goes beyond the...

Two-Step Guide To Listening On Social Media | Awareness Inc.

In this infographic, Mike Lewis of Awareness Inc. shows a simple two-step process to better social listening, the better to tap in to the conversations happening...

The Ultimate Guide to Hashtags | Sprout Social

In this infographic, Neil Patel of Quick Sprout gives a great overview of how to leverage hashtags for social media marketing.  

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

In this article, Jon Loomer has compiled a checklist you can use to mine gold from the data in FaceBook’s custom ad reports. Read More...    

For Mobile Devices, Think Apps, Not Ads – Harvard Business Review

Many companies are betting that with some tweaking, mobile ads will become an integral part of their communications strategies. Indeed, one of the most...

Don’t Forget the Long Tail: It Can Deliver Value

Guest Post by Ammie Farraj Feijoo Top tasks matter. Visitors come to your website with specific goals in mind. Using atop-task methodology can be particularly...

13 Facebook Ads We Got That Were Right on the Money (and Why) |...

In this article, James Scherer of Wishpond the breaks down 13 kickass Facebook Ads, describing in detail the elements he likes most, giving a...

Content Pillars: The Foundation of Any Effective Content Strategy

Guest Post by Tyrus Manuel If you and your organization don’t already have a content strategy, then you are most likely working too hard to...

Data Geek or Storyteller? Today’s CMO Must Excel at Both

Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO...

Better Keywords, Better Customers: A Guide to Keyword Generation

Why do companies need keyword research? Businesses these days simply can’t start a website, sit back, and watch the money roll in. The Internet has...

On Paid, Owned and Earned Media

Brand publishing cannot ignore the holy triangle of paid, owned and earned. You have to dip in and out of paid media in order...

How your phone analytics affect your content marketing strategies … and more – Brafton...

No matter what the action you want your customers to perform, you need a strategy to compel leads forward along the sales cycle, and...

HowTo: Create a Facebook Page | Infographic

In this infographic, Zach Partyka of First Scribe, shows a step-by-step process of creating a Facebook page. In addition to the basics of building a FaceBook page, it...

Habits, Trends and Patterns of Gen-Y Mobile Banking Consumers | Novantas

Any bank or credit union that wants to win millennial consumers had better build a mobile-centric strategy or they will likely fall short. While most Gen...

Google Tag Manager | Playlist

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site...

The World of Social Objects | JESS3

This slideshare presentation gives insights into what social objects are, as well as how they impact and are impacted by humans, communities and design. The...

2015 Digital Trends & Predictions | SlideShare

A light-hearted look at what the zeitgeist of 2015 might be for marketing, tech, pop culture and everything in-between.

Google Rolls Out Major Panda 4.0 SEO Update

It is too early to tell how the Panda Update is going affect your sites rankings, as there are always winners and losers with...

What Google’s Latest Algorithm Update Means for SEO

The launch of the knowledge graph and Hummingbird reflect the industry’s shift from quantity toward quality. This shift, in turn, reflects the increasingly significant...

Top 10 Emerging Technologies: Nanowire Lithium-ion Batteries

"Able to fully charge more quickly, and produce 30%-40% more electricity than today’s lithium-ion batteries, this next generation of batteries could help transform the...

Top 10 Emerging Technologies: Screenless Display

"This field saw rapid progress in 2013 and appears set for imminent breakthroughs of scalable deployment of screenless display. Various companies have made significant...

Top 10 Emerging Technologies: Grid-scale Electricity Storage

"There are signs that a range of new technologies is getting closer to cracking . Some, such as flow batteries may, in the future,...

Get the Most From One Blog Post: 21 Advanced Content Tips

Kevan Lee gives a rundown of 21 advanced content tips on getting more from your original content, by repurposing and recreating the content. The...

7 Stats Show Mobile Marketing is Crucial for Your Business | Entrepreneur.com

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons...

The State of Mobile Content Marketing

In this infographic, ExactTarget highlights stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget. Mobile...

Optimizing The Event Experience With Social Media

Social media has become a major resource for every stage of event promotion. Here's an infographic from tollfreeforwarding and gryffin media explaining how organizers...

The Boomerang Generation | Pew Research Center’s Social & Demographic Trends Project

If there’s supposed to be a stigma attached to living with mom and dad through one’s late twenties or early thirties, today’s “boomerang generation”...

How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

Like most legitimate content marketing agencies, we put a lot of effort into our SEO strategy. We have maintained a first page ranking for...

Qualitative and quantitative methods of research

This slideshare presentation provides a great overview of the differences between qualitative and quantitative research.  

Where In The World Do The Most Young People Use Technology? – Edudemic

The recent UN International Telecommunications Union (UTI) study that looked at the proportion of young people in each country that grew up with the...

Mobile Marketing as a Service | Communicator Blog

As the consumer’s obsession with the smartphone continues to grow, it stands to reason that companies should exploit this touch point and propel themselves...

The 3 Rs of Mobile Marketing | The ExactTarget Blog

Relevance and recognition in real time. This is what customers expect from us on mobile devices. If your legacy systems cannot recognize your customers...

Six Brand Building Stories

Mark Lightowler defines these six types of brand stories and the roles they play in brand building: Six Brand Defining Stories Why I am here stories:...

30 Reasons to market your business on Pinterest in 2014 | Infographic

What was considered as a website for sharing and curating wedding pictures and recipes have now emerged as a major contender in social media...

Social Media Strategy: Ford Motor Company

Ford was the first of the major global companies to leverage social media platforms. In fact, the paper attributes the company’s dramatic turnaround –...

Brand Journalism is a Modern Marketing Imperative | Adage

In this AdAge article, Larry Light discusses the impact brand journalism is having on brand management. Citing the success of McDonald's "I'm lovin' it"...

Social Video Marketing (SVM)

Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given...

How to Choose Technology that Drives Better Content Marketing Results

An effective content strategy calls for more than great content ~ it also calls for the right technology to be employed to deliver it...

Incorporating Social Identity Theory Into Design – Smashing Magazine

In this article, Victor Yocco of Smashing magazine focuses on how concepts related to social identity theory — a theory within the psychology field...