Emerging Thought Leaders

Emerging Thought Leaders: Whitney VanLandingham

  Guest Post: Target has Early Back to School Ads for ALL kids to Enjoy Forbes posted an article on Target this week discussing how Target is looking to a cause-related campaign to kick...

Emerging Thought Leaders: Margaret Yanez

  Guest Post: Digital Trends and Predictions for 2014 I’ve always found articles that state what the upcoming trends to be very fascinating and I am always intrigued if these marketing...

Emerging Thought Leaders: Precious Earley

  Guest Post: Internet Advertising: Click Here If you feel like you’re being stalked by internet ads when you surf the web, you are. Revenue from internet advertising reached $11.6 billion in the...

Emerging Thought Leaders: Drew Barnhart

  Guest Post: Is the End Near for SEO? As Google improves its algorithm, the way marketers use SEO are greatly affected.  Search engines like Google rely on providing excellent search...

Emerging Thought Leaders: Laura Shea

  Guest Post: The World is Shrinking With the advent of the Internet, communication across borders and time zones happened at lightning speed. Global companies could reach customers without leaving the...

Emerging Thought Leaders: Kristi Hansen

  Guest Post: Building “Immersive Media”  “The potential with digital marketing seems to truly be bound only by the creativity of those who wield the tools.” (Strasser, 2014) Emerging Media, or “Immersive Media”...

Emerging Thought Leaders: Andy Flick

  Guest Post: Fear, Hope and the Future of Emerging Media The Greek philosopher Heraclitus once said that “change is the only constant”. These words are an apt description of the...

Emerging Thought Leaders: Jamelle Price

Guest Post: Searching, Searching. The internet has changed the shopping experience for customers. Companies in the past tend to steer away from storytelling. Storytelling carried a risk of harming inexperienced users. Customers...

Emerging Thought Leaders: Josiah Fisher

  Guest Post: Is there a tipping point? Are there too many social media Web sites out there? I mean considering daily obligations, there comes a point where you just don’t have...

IMC 619: Emerging Thought Leaders

This blog post is part of a Reverse Guest Blogging campaign that I ran as part of my Emerging Media class. This widget features  guest posts from my classmates’ blogs:...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...