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VW’s Direct Mail Campaign Is Greater Than the Sum of Its Parts – Direct...

“Direct mail works incredibly well in the automotive space; we do a lot of email and CRM for VW, as well, but direct mail...

With Email, One Size Does Not Fit All – Direct Marketing News

Designing one-size-fits-all email campaigns may be easier than crafting tailored messages. But not necessarily more effective. According to The 2013 Digital Marketer benchmark and...

White Paper: Big Data is a Beast. But You can Tame It – Adobe

Let big data generate the huge idea. Do marketers hate big data? Not those who understand it. But according to Gartner, big data is the...

DMA: Snail Mail, Phone Beat Digital in Response Rates | Media – Advertising Age

Not only are old-school direct-marketing channels like the telephone and snail mail here to stay, the latest report from the Direct Marketing Association on...

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AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...

5 Content Marketing Mistakes (and How to Avoid Them) You create content, publish it, and then sit back to wait for a stampede of traffic,...