storytelling with data: how to do it in Excel

One common piece of feedback I get after presenting on the topic of data visualization goes something like this: Wow, that was super useful....

White Paper | Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and...

Direct Mail to Every Door: Low-Cost, Local and in Living Color

http://www.slideshare.net/vivastream/311409

How Big Data Spawned the Geico Gecko | CMO Interviews – Advertising Age

Geico's Gecko spokes-lizard has become so iconic that he shows up as a human-size mascot at sporting events. He's even milking his fame with...

How Data and Micro-Targeting Won the 2012 Election for Obama

Marketers need to take heed of how the Obama campaign transformed their marketing approach centered around data. They demonstrated incredible discipline to capture data...

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AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...

5 Content Marketing Mistakes (and How to Avoid Them) You create content, publish it, and then sit back to wait for a stampede of traffic,...