The Top 10 Secret Buffer Features: Supercharge your Social Sharing

To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden tricks to take your social...

Need To Be Convinced That Social Media Networking Is Serious Business?

See What 18 Experts, An Infographic, And A New Book Have To Say Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best...

Social Media Does Matter in Marketing CocaCola Says | CMO Strategy …

Coca-Cola marketing exec Wendy Clark is defending social media in ... sales Today CocaCola's Wendy Clark senior VPintegrated marketing communications and ...adage.com/article/cmo-strategy/social-media.../240444/ via Google Alerts - INTEGRATED MARKETING COMMUNICATIONS http://www.google.com/url?sa=X&q=http://adage.com/article/cmo-strategy/social-media-matter-marketing-coca-cola/240444/&ct=ga&cad=CAcQARgAIAEoATAAOABA6tKuigVIAlgBYgVlbi1VUw&cd=l4mKst2hNqk&usg=AFQjCNHyq2bNLdvZQOWYFY_RC7cSTjEulA

Data Diving: Social Media Demographics and What They Mean for You

The first step to successful business communication is knowing who you’re talking to — but while this is straightforward for in-person interactions, it’s challenging in the digital realm. With...

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad click. Affiliate marketing programs pay...

IM Glossary: Digital Marketing

Web Analytics 2.0 is: (1) the analysis of qualitative and quantitative data from your website and the competition, (2) to drive a continual improvement of the online experience that your customers,...

Infographic: How We Use Social Media – Mobile Marketing Watch

According to the findings of a new study on social media usage, the time spent on major social networking sites ballooned between 2011 and 2012, expanding by approximately 30...

5 Digital Marketing Insights from a New Gartner Study | Social Media Today

Gartner’s 2013 US Digital Marketing Spending Report, a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, provides some useful insight into...

How Social Media Is Reinventing Customer Service | Fast Company | Business + Innovation

It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities...

How to Manage the Social Media Overload | ClickZ

I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools...
A chart depicting the ROI by Digital Channel

ROI: Which Digital Channels Are Marketers Best Able to Measure for ROI?

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released...

2015 Digital Trends & Predictions | SlideShare

A light-hearted look at what the zeitgeist of 2015 might be for marketing, tech, pop culture and everything in-between.

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The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...