How to Manage the Social Media Overload | ClickZ

I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools...

The Top 10 Secret Buffer Features: Supercharge your Social Sharing

To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden tricks to take your social...

How Social Media Is Reinventing Customer Service | Fast Company | Business + Innovation

It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities...

5 Digital Marketing Insights from a New Gartner Study | Social Media Today

Gartner’s 2013 US Digital Marketing Spending Report, a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, provides some useful insight into...

Social Media Does Matter in Marketing CocaCola Says | CMO Strategy …

Coca-Cola marketing exec Wendy Clark is defending social media in ... sales Today CocaCola's Wendy Clark senior VPintegrated marketing communications and ...adage.com/article/cmo-strategy/social-media.../240444/ via Google Alerts - INTEGRATED MARKETING COMMUNICATIONS http://www.google.com/url?sa=X&q=http://adage.com/article/cmo-strategy/social-media-matter-marketing-coca-cola/240444/&ct=ga&cad=CAcQARgAIAEoATAAOABA6tKuigVIAlgBYgVlbi1VUw&cd=l4mKst2hNqk&usg=AFQjCNHyq2bNLdvZQOWYFY_RC7cSTjEulA

9 Key Social Media Measurements | B2C

Many companies need to make a decision to invest in a social practice or a center of excellence and social media measurement helps to support their decision. Listening...

Need To Be Convinced That Social Media Networking Is Serious Business?

See What 18 Experts, An Infographic, And A New Book Have To Say Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best...

Infographic: How We Use Social Media – Mobile Marketing Watch

According to the findings of a new study on social media usage, the time spent on major social networking sites ballooned between 2011 and 2012, expanding by approximately 30...

Referrer

The source from which a website visitor came from

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad click. Affiliate marketing programs pay...

What is: Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors...

Latest article

Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...