How to Manage the Social Media Overload | ClickZ

I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools...

The Top 10 Secret Buffer Features: Supercharge your Social Sharing

To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden tricks to take your social...

How Social Media Is Reinventing Customer Service | Fast Company | Business + Innovation

It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities...

5 Digital Marketing Insights from a New Gartner Study | Social Media Today

Gartner’s 2013 US Digital Marketing Spending Report, a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, provides some useful insight into...

Social Media Does Matter in Marketing CocaCola Says | CMO Strategy …

Coca-Cola marketing exec Wendy Clark is defending social media in ... sales Today CocaCola's Wendy Clark senior VPintegrated marketing communications and ...adage.com/article/cmo-strategy/social-media.../240444/ via Google Alerts - INTEGRATED MARKETING COMMUNICATIONS http://www.google.com/url?sa=X&q=http://adage.com/article/cmo-strategy/social-media-matter-marketing-coca-cola/240444/&ct=ga&cad=CAcQARgAIAEoATAAOABA6tKuigVIAlgBYgVlbi1VUw&cd=l4mKst2hNqk&usg=AFQjCNHyq2bNLdvZQOWYFY_RC7cSTjEulA

9 Key Social Media Measurements | B2C

Many companies need to make a decision to invest in a social practice or a center of excellence and social media measurement helps to support their decision. Listening...

Need To Be Convinced That Social Media Networking Is Serious Business?

See What 18 Experts, An Infographic, And A New Book Have To Say Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best...

Infographic: How We Use Social Media – Mobile Marketing Watch

According to the findings of a new study on social media usage, the time spent on major social networking sites ballooned between 2011 and 2012, expanding by approximately 30...

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Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad click. Affiliate marketing programs pay...

What is: Affiliate Marketing

Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...