Keyword-Driven Personas | SEOmoz

In this Whiteboard Friday tutorial, Ruth Burr of SEOmoz discusses how to use your keywords to drive personas, which will ultimately affect your site mapping process for the better. A key take...

Visual Content: Capture and Engage

"Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires and light...

6 Content Curation Templates for Content Annotation | Curata Blog

A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators to simply focus on finding...

Crap: The Content Marketing Deluge.

A slideshow on leveraging content marketing to build a great brand

HowTo: Creating Compelling Visual Content

From videos to infographics, I’m constantly leveraging visual media... because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase...

Why Use Content Marketing to Share your Brand Story?

Should you “Jump on the Content Marketing Bandwagon” to tell your brand story? This infographic by Come Recommended looks into the What and Why:    

Social Media and Storytelling – A Six-Part Series | Marketo

This is an excellent, six-part series on brand storytelling. It is adapted from a presentation by Cameron Uganec at Marketo’s 2013 Summit Conference in San Francisco. A must read! Social...

On Creating Content Pillars | Kapost

A great article by Ann Murphy of Kapost on the benefits of content pillars and how to create them. A content pillar is a substantive and informative work on a...

The Top Role Of Content Creation And Curation | Gartner

A Digital Marketing Spending Survey by Gartner found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Drawing on this study, Jake Sorofman, Gartner's Research Director, discusses...

Don’t Forget the Long Tail: It Can Deliver Value

Guest Post by Ammie Farraj Feijoo Top tasks matter. Visitors come to your website with specific goals in mind. Using atop-task methodology can be particularly useful when redesigning your homepage....

Get the Most From One Blog Post: 21 Advanced Content Tips

Kevan Lee gives a rundown of 21 advanced content tips on getting more from your original content, by repurposing and recreating the content. The article discusses each of one: Read...

30 Reasons to market your business on Pinterest in 2014 | Infographic

What was considered as a website for sharing and curating wedding pictures and recipes have now emerged as a major contender in social media space, particularly in the eCommerce...

How to Choose Technology that Drives Better Content Marketing Results

An effective content strategy calls for more than great content ~ it also calls for the right technology to be employed to deliver it across multiple marketing channels. Emerging...

3 Neuroscience Secrets For Persuasive Marketing. | Psychology Today

This blog post on PsychologyToday, outlines three key neuroscience facts that you can leverage to create really persuasive, effective marketing campaigns. Read More...

15 Types of Content That Will Drive You More Traffic

Content marketing is more than writing blogs. Way more.... when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll...

15 WordPress User Errors That Make You Look Silly | CopyBlogger

Like this infographic? Get more WordPress publishing content from Copyblogger.

8 Characteristics Of A Motivating Brand Story

What makes a brand story engaging to customers and effective in motivating them to buy? In our experience, there are eight fundamental characteristics of a motivating brand story. Read More...

What is customer engagement for? Your customers need engagement more than you do. |...

This article discusses the folly of approaching customer engagement as a short term bolt-on technique rather than "an organisational commitment to forging more valuable relationships with your customer." "Valuable customer...

Content is the Conversation

Social media started out as a broadcast medium ~ it was just one more platform from which brands could tout their wares. With the advent of web 2.0, there...

Why Google+ is an Inevitable Part of Your Content Marketing Strategy | Copyblogger

Building an audience on Google+ may be the smartest thing you do as a content marketer when it comes to improved search rankings. You still need to understand the...

5 Brand Storytelling Lessons Get from Facebook Stories

" Your product should never be the main character of your story. Mayank’s story is compelling because it’s human. Your most powerful stories are human, too. They illustrate how a...

Content Marketing in a Blink: The Content Grid | Eloqua

This infographic is a great resource for marketers looking to operationalize content marketing programs.

Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers

36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought...

Build a Successful Content Marketing Strategy in 7 Steps

Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that...

How to Build an Award-Winning Blog (in Just Six Months

How to Build an Award-Winning Blog (in Just Six Months) from MarketingProfs

Content marketing: welcome to the world of Fast-Moving Consumer Content (FMCC) | Econsultancy

As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective tool to engage and embrace with their customers,...

22 Ways to Create Compelling Content When You Don’t Have a Clue |...

This infographic by CopyBlogger demonstrates how to re-purpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the...

The Pillars of Content Marketing Strategy – Direct Marketing News

Content is an essential component of your marketing strategy, and how you choose to integrate it into your overall plan depends largely on how you define your target market....

Making Content Marketing Work in a Social, Mobile World

One of the top 2013 marketing goals is content marketing because of its ability to drive awareness, generate leads and convert more sales. For many marketers, though, the reality...

Infographics in 15 Minutes

Infographics in 15 Minutes is a presentation created by Eloqua's VP of content marketing, Joe Chernov, and data visualization firm JESS3, for a session at Content Marketing World 2011....

From Content to Customer: The nexus between content marketing and demand generation – by...

From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on top of the buyer's journey and...

Content Isn’t Marketing Without a Strategy – Direct Marketing News

The popularity of content marketing shows no signs of abating. But marketers who use content as part of their marketing mix must ensure that their content is meaningful for...

11 Things I Wish I Knew Before I Started My First Blog

  I don’t like bragging, but I have to say I’m a pretty good blogger. It’s not because I am smart or anything like that, it’s actually because I screwed...

Return On Clicks » Content Curation Tools For Brands

I researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile Payments included in the Curated...

Confronting the Challenge of Telling Stories in Real Time

The future of content might very well be about finding a better way to respond to the present. What do you think? As part of New York’s Social Media Week, marketing...

24 Quick Answers to Top Content Marketing Questions

I put together a list of the top content marketing questions I receive on an ongoing basis, and briefly answered them in (around) 140 characters.

Going from Brand to Publisher, from Publisher to Brand

Whether our efforts are better invested in content or context is certainly one of the major arguments in today’s digital world. While most of us are looking to choose...

5 Reasons Why You Need a Social Editorial Calendar

In our experience, companies tend to have one of two problems with social marketing: 1) they can’t think of anything to  post, or 2) they’ve got so much material that...

Static Content

Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming languages. Many static sites...

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page...

YouTube

Feature rich amateur video upload and syndication website owned by Google. See also: YouTube.com

Wikipedia

Free online collaborative encyclopedia using wiki software. See also: Wikipedia

WordPress

Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution. If you are serious about building a brand or making money online you should...

Feed Reader

Software or website used to subscribe to feed update notifications. See also: Bloglines - popular web based feed reader Google Reader - popular web based feed reader My Yahoo! - allows you to...

Editorial Link

Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as...

Collective Curation

[youtube https://www.youtube.com/watch?v=eW775HIlVMg]

Canonical URL

Many content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs. Many webmasters use inconsistent link structures throughout their...

Blog

A periodically updated journal, typically formatted in reverse chronological order. Many blogs not only archive and categorize information, but also provide a feed and allow simple user interaction like...

Blog Comment Spam

Either manually or automatically (via a software program) adding low value or no value comments to other sites. Automated blog spam: Nice post! by Discreat Overnight Viagra Online Canadian Pharmacy Free Shipping Manual...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...