Keyword-Driven Personas | SEOmoz

In this Whiteboard Friday tutorial, Ruth Burr of SEOmoz discusses how to use your keywords to drive personas, which will ultimately affect your site mapping process for...

Visual Content: Capture and Engage

"Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to...

6 Content Curation Templates for Content Annotation | Curata Blog

A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators...

Crap: The Content Marketing Deluge.

A slideshow on leveraging content marketing to build a great brand

HowTo: Creating Compelling Visual Content

From videos to infographics, I’m constantly leveraging visual media... because these visual content pieces are generating more backlinks than any other form of content I publish,...

Why Use Content Marketing to Share your Brand Story?

Should you “Jump on the Content Marketing Bandwagon” to tell your brand story? This infographic by Come Recommended looks into the What and Why:    

Social Media and Storytelling – A Six-Part Series | Marketo

This is an excellent, six-part series on brand storytelling. It is adapted from a presentation by Cameron Uganec at Marketo’s 2013 Summit Conference in...

On Creating Content Pillars | Kapost

A great article by Ann Murphy of Kapost on the benefits of content pillars and how to create them. A content pillar is a substantive...

The Top Role Of Content Creation And Curation | Gartner

A Digital Marketing Spending Survey by Gartner found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Drawing on this...

Don’t Forget the Long Tail: It Can Deliver Value

Guest Post by Ammie Farraj Feijoo Top tasks matter. Visitors come to your website with specific goals in mind. Using atop-task methodology can be particularly...

Get the Most From One Blog Post: 21 Advanced Content Tips

Kevan Lee gives a rundown of 21 advanced content tips on getting more from your original content, by repurposing and recreating the content. The...

30 Reasons to market your business on Pinterest in 2014 | Infographic

What was considered as a website for sharing and curating wedding pictures and recipes have now emerged as a major contender in social media...

How to Choose Technology that Drives Better Content Marketing Results

An effective content strategy calls for more than great content ~ it also calls for the right technology to be employed to deliver it...

3 Neuroscience Secrets For Persuasive Marketing. | Psychology Today

This blog post on PsychologyToday, outlines three key neuroscience facts that you can leverage to create really persuasive, effective marketing campaigns. Read More...

15 Types of Content That Will Drive You More Traffic

Content marketing is more than writing blogs. Way more.... when your blog is established and purring along, try throwing in a new type of...

15 WordPress User Errors That Make You Look Silly | CopyBlogger

Like this infographic? Get more WordPress publishing content from Copyblogger.

8 Characteristics Of A Motivating Brand Story

What makes a brand story engaging to customers and effective in motivating them to buy? In our experience, there are eight fundamental characteristics of...

What is customer engagement for? Your customers need engagement more than you do. |...

This article discusses the folly of approaching customer engagement as a short term bolt-on technique rather than "an organisational commitment to forging more valuable...

Content is the Conversation

Social media started out as a broadcast medium ~ it was just one more platform from which brands could tout their wares. With the...

Why Google+ is an Inevitable Part of Your Content Marketing Strategy | Copyblogger

Building an audience on Google+ may be the smartest thing you do as a content marketer when it comes to improved search rankings. You...

5 Brand Storytelling Lessons Get from Facebook Stories

" Your product should never be the main character of your story. Mayank’s story is compelling because it’s human. Your most powerful stories are human,...

Content Marketing in a Blink: The Content Grid | Eloqua

This infographic is a great resource for marketers looking to operationalize content marketing programs.

Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers

36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock...

Build a Successful Content Marketing Strategy in 7 Steps

Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the...

How to Build an Award-Winning Blog (in Just Six Months

How to Build an Award-Winning Blog (in Just Six Months) from MarketingProfs

Content marketing: welcome to the world of Fast-Moving Consumer Content (FMCC) | Econsultancy

As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective tool to engage...

22 Ways to Create Compelling Content When You Don’t Have a Clue |...

This infographic by CopyBlogger demonstrates how to re-purpose existing content in a different media format, get more bang from your archives, and reach new...

Narrative Science: The Future of Storytelling

[vimeo 50333250 w=400 h=300]

The Pillars of Content Marketing Strategy – Direct Marketing News

Content is an essential component of your marketing strategy, and how you choose to integrate it into your overall plan depends largely on how...

Making Content Marketing Work in a Social, Mobile World

One of the top 2013 marketing goals is content marketing because of its ability to drive awareness, generate leads and convert more sales. For...

Infographics in 15 Minutes

Infographics in 15 Minutes is a presentation created by Eloqua's VP of content marketing, Joe Chernov, and data visualization firm JESS3, for a session...

From Content to Customer: The nexus between content marketing and demand generation – by...

From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on top...

Content Isn’t Marketing Without a Strategy – Direct Marketing News

The popularity of content marketing shows no signs of abating. But marketers who use content as part of their marketing mix must ensure that...

11 Things I Wish I Knew Before I Started My First Blog

  I don’t like bragging, but I have to say I’m a pretty good blogger. It’s not because I am smart or anything like that,...

Return On Clicks » Content Curation Tools For Brands

I researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile...

Confronting the Challenge of Telling Stories in Real Time

The future of content might very well be about finding a better way to respond to the present. What do you think? As part of New...

24 Quick Answers to Top Content Marketing Questions

I put together a list of the top content marketing questions I receive on an ongoing basis, and briefly answered them in (around) 140...

Going from Brand to Publisher, from Publisher to Brand

Whether our efforts are better invested in content or context is certainly one of the major arguments in today’s digital world. While most of...

5 Reasons Why You Need a Social Editorial Calendar

In our experience, companies tend to have one of two problems with social marketing: 1) they can’t think of anything to  post, or 2) they’ve...

Static Content

Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use...

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website....

YouTube

Feature rich amateur video upload and syndication website owned by Google. See also: YouTube.com

Wikipedia

Free online collaborative encyclopedia using wiki software. See also: Wikipedia

WordPress

Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution. If you are serious about building a brand or...

Feed Reader

Software or website used to subscribe to feed update notifications. See also: Bloglines - popular web based feed reader Google Reader - popular web based feed reader My...

Editorial Link

Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or...

Collective Curation

[youtube https://www.youtube.com/watch?v=eW775HIlVMg]

Canonical URL

Many content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs. Many webmasters use...

Blog

A periodically updated journal, typically formatted in reverse chronological order. Many blogs not only archive and categorize information, but also provide a feed and...

Blog Comment Spam

Either manually or automatically (via a software program) adding low value or no value comments to other sites. Automated blog spam: Nice post! by Discreat Overnight Viagra Online...

Stay connected

0FansLike
689FollowersFollow
4,113SubscribersSubscribe

Latest article

video

SMART LIST 77 + YOUTUBE PRO

AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...

5 Content Marketing Mistakes (and How to Avoid Them) You create content, publish it, and then sit back to wait for a stampede of traffic,...