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Get the Most From One Blog Post: 21 Advanced Content Tips

Kevan Lee gives a rundown of 21 advanced content tips on getting more from your original content, by repurposing and recreating the content. The article discusses each of one: Read...

7 Stats Show Mobile Marketing is Crucial for Your Business | Entrepreneur.com

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. Read More...

The State of Mobile Content Marketing

In this infographic, ExactTarget highlights stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget. Mobile content marketing is imperative to...

Brand Journalism is a Modern Marketing Imperative | Adage

In this AdAge article, Larry Light discusses the impact brand journalism is having on brand management. Citing the success of McDonald's "I'm lovin' it" campaign, he recommends that marketers...

How to Choose Technology that Drives Better Content Marketing Results

An effective content strategy calls for more than great content ~ it also calls for the right technology to be employed to deliver it across multiple marketing channels. Emerging...

Incorporating Social Identity Theory Into Design – Smashing Magazine

In this article, Victor Yocco of Smashing magazine focuses on how concepts related to social identity theory — a theory within the psychology field of social influence — can...

Big Data: Is Anonymity a Possibility?

We live in the era of Big Data: one in which we create 2.5 quintillion bytes of data a day. In fact, we create so much data that 90%...

The Multi-device Consumer

In Google’s 2012 report: “The New Multiscreen World,” Google found that 90% of multi-device consumers switch between screens over the course of the day, averaging three different combinations a...

Mobile Marketing: Self-Policing as Proactive Privacy Protection

Many marketers are already being pro-active in balancing privacy concerns with leveraging personal data. These efforts range from installing state-of-the art software to more creative initiatives such as one...

Mobile Marketing: Emerging Personal Privacy Issues

Just over a decade ago, Facebook's Mark Zuckerberg described privacy is an evolving “social norm” of the past. Today however, there is growing concern among consumers and regulators alike, over...

Social Objects: Give Them Something to Talk About

Hugh Macleod defines a social object as “the reason two people are talking to each other, as opposed to talking to somebody else. Human beings ... like to socialize....

IMC 619: Emerging Thought Leaders

This blog post is part of a Reverse Guest Blogging campaign that I ran as part of my Emerging Media class. This widget features  guest posts from my classmates’ blogs:...

Social Currency: Coin of the Digital Realm

This slideshare presentation by the Vivaldi Group presents the findings of a 2012 study on the impact of the adoption of social technologies, social media and social networks in...

Online Brand Communities: Lululemon Athletica

Less than 50 years ago “people confused yoga and yogurt,” says Sat Khalsa (2013), who opened one of the very first yoga studios in America. “They were both brand...

What the Buzz? Creating Video that Goes Viral

These four videos from TED give different takes on creating viral video. Below, three infographics give an overview of how content goes viral. Seth Godin Kevin Allocca Alexis Ohanian...

The Case for Mobile Marketing: Why a Mobile Marketing Strategy is Indispensable to Your...

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. The four infographics...

Optimized for Mobile: Responsive Web Design

Any business that delivers content via mobile devices faces the challenge of ensuring an optimized customer experience, regardless of the device the customer happens to be using. Responsive Web Design Responsive...

Digital Natives vs Digital Immigrants: Is the Digital Divide the New Generational Gap?

A Generation on Fast Forward A generation called Digital Natives, or NetGeners have been immersed in digital technologies from birth, and there’s growing evidence that they are being affected in...

Brand Archetype Models: A Guide to Positioning Strategy | Thinking | Prophet

In this article, Joseph Gelman and Michael Dunn discuss the “Brand Archetype” model, which helps determine the strategic direction for the brand positioning, by defining the space in which...
video

Who Really Invented the Internet?

Nuclear war, cat gifs and reddit? Wait, what? Who was the genius who came up with all of that? The internet is such a crucial tool in our daily lives...

Emerging Media: Here. There. Everywhere!

“Within a single generation, digital media and the World Wide Web have transformed virtually every aspect of modern culture, from the way we learn and work to the ways...

The Complete Guide to Link Building with Local Events – Moz

Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online. Read More...

How Nivea Combined Creative Marketing with a Mobile Flare

Nivea has designed a magazine advertisement that doubles as a child-tracker designed for use at the beach. This creative marketing strategy takes the idea behind Nivea sunscreen and brings...

Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage

“Imagine trying to read a book, and someone is waving something in front of you every few seconds. Both your reading speed and comprehension would drop. It turns out...

Landing Page Conversion Optimization – Which Hypothesis to Test First

When you design a landing page, you have to create value propositions that resonate with your buyers. However, the value in any offer will have to be based on...

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities | Convince and...

A community is "a social, religious, occupational, or other group sharing common characteristics or interests and perceived itself as distinct in some respect from the larger society within which...

The Digital Revolution of Commerce

. Anders Inno - Technology Review 2013 from andersinno

That ‘Internet of Things’ Thing – RFID Journal

Today computers—and, therefore, the Internet—are almost wholly dependent on human beings for information. Nearly all of the roughly 50 petabytes (a petabyte is 1,024 terabytes) of data available on...

Latest article

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...
What are Latent Semantic Indexing Keywordsvideo

Latent Semantic Indexing Keywords

Latent Semantic Indexing Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, your page...