Nofollow

Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. The code to...

Outbound Link

A link from one website pointing at another external website. Some webmasters believe in link hoarding, but linking out to useful relevant related documents is...

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it...

Link Churn

The rate at which a site loses links. See also: Information retrieval based on historical data

Link Farm

Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.

Link Equity

A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Link

A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a...

Link Popularity

The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a smaller...

Inbound Link

Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching...

External Link

Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search...

Deep Link

A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing...

Absolute Link

A link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the...

Dead Link

A link which is no longer functional. Most large high quality websites have at least a few dead links in them, but the ratio of...

The Most Creative Link Building Post Ever

Jon Cooper emailed ~50 high profile SEOs in the industry asking them one simple question: “What was the most creative way you, or someone you know,...

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