By the Numbers: Top Video SEO Techniques

A 2014 survey – fielded among 318 video production professionals – reveals that the most popular video SEO tactics are tagging videos with keyword terms...

The Top 5 Mistakes with Rel=”Canonical” Implementation

Allan Scott of Google posted a blog post on the Google Webmaster Blog on the mistakes often made with rel=canonical. He lists them as: To be...
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How Can Mobile SEO Help My Non Mobile or Local Business – Whiteboard Friday

http://moz.com/blog/how-can-mobile-seo-help-my-nonmobile-or-local-business Google recently said that mobile search volume could exceed desktop search volume by the end of 2014. Don't panic, though; there's quite...

Link Equity

A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match...

How to Increase Engagement with Your Audience

At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...
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Convincing Upper Management -aka- Justifying Your Existence – Whiteboard Friday

Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the...
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Using Followerwonk to Grow Your Twitter Account – Whiteboard Friday

In this week's Whiteboard Friday, Rand discusses the newest free product for SEOmoz PRO members: Followerwonk! This splendid tool is a great...
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Using Google+ to Appear in the Top Results Every Time

In this Halloween edition of Whiteboard Friday, Rand explains how to use Google+ to help show up in the top results within...
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The Rules of Link Building – Whiteboard Friday

http://moz.com/blog/the-rules-of-link-building-whiteboard-friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly...

Meta Search

A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set. See also: Myriad Search -...

What to Do if your Are Penalized by Google?

What to Do if your Are Penalized by Google? April 11, 2013 at 12:19PM It may happen that some inexperienced SEO guy gave you some...

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. See also: What Are...

Cookie

Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program...

Deep Link

A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing...

The Most Creative Link Building Post Ever

Jon Cooper emailed ~50 high profile SEOs in the industry asking them one simple question: “What was the most creative way you, or someone you know,...

SEO Copywriting

Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are...

Guestbook Spam

A type of low quality automated link which search engines do not want to place much trust on.

Manual Review

All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms....

Meta Refresh

A meta tag used to make a browser refresh to another URL location. A meta refresh looks like this <meta http-equiv="refresh" content="10;url=http://www.site.com/folder/page.htm"> Generally in most cases it...
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6 Ways to Earn Higher Rankings Without Investing in Content Creation & Marketing –...

http://moz.com/blog/earn-higher-rankings-without-content-creation-whiteboard-friday Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today's Whiteboard...

Everflux

Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. In the past Google updated their index roughly once a month....

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then...
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Getting On-Page SEO Right in 2012 and Beyond – Whiteboard Friday

Many of you are already familiar with our On-Page Reports. Keyword targeted On-Page SEO is still important, but as algorithms change, so...

Knowledge Graph 2.0: Now Featuring Your Knowledge – Moz

Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may...
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5 Dos & Donts of International SEO Aleyda Solis Whiteboard Friday

When companies move into international markets they make the mistake of translating their current content and redirecting users without checking to make...
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Google Not Provided Update – Special WBF Summary

Special Whiteboard Friday release this week where Rand discusses keyword not provided. Watch the full video on the blog: ...
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Investing in Non Measurable Serendipitous Marketing

In todays Whiteboard Friday Rand explains why it makes sense to invest some time and energy into efforts that are not easily...

Seo and Online Branding

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How Google is Changing Long Tail Search w/ Efforts Like Hummingbird

Google's Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long...
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Building a Marketing Flywheel – Whiteboard Friday By Rand Fishkin

See more: http://moz.com/blog/building-a-marketing-flywheel-whiteboard-friday By building up quality content, earning links, and building visitor loyalty on your website, you've been adding energy to a...

PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers...

Content Marketer’s Resource Box: Free Ebooks and Cheatsheets

While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.
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What’s Really Included in An SEO’s Job – Whiteboard Friday

In this week's Whiteboard Friday, Rand digs into the ever-changing duties of an SEO in today's fast-paced, volatile world. Find out what...

External Link

Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search...

Relevancy

A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also...

Meta Description

The meta description tag is typically a sentence or two of content which describes the content of the page. A good meta description tag should: be...

Search Triggers: A Secret to More Powerful PPC Ads

Howard Jacobson Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've...

Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage

“Imagine trying to read a book, and someone is waving something in front of you every few seconds. Both your reading speed and comprehension...
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Conducting Market Research Before Investing – Whiteboard Friday by Rand Fishkin

The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your...

AllTheWeb

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed...

Ontology

In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual...
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4 Tips For Your Mobile SEO Strategy – Whiteboard Friday Moz

In this Whiteboard Friday, Aleyda Solis shares four fundamental questions that will help you assess the best alternatives to start taking mobile...
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The Ideagraph Whiteboard Friday Ian Lurie

Sometimes important links between topics can seem unrelated at first look. In todays Whiteboard Friday, Ian Lurie shows us how to find...

Vertical Search

A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.com would be...
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The Best Way to Suck at Marketing Rand Fishkin Whiteboard Friday

Sometimes we can forget when marketing that we are dealing with real people. In todays Whiteboard Friday Rand discusses marketing for long...
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SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

Today's web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in...

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it...
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YouTube Ranking Factors – Whiteboard Friday

This week for Whiteboard Friday Jeff McRitchie is taking a look at how to get a video to rank on YouTube. Every...

Filter

Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of...
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Overcoming Your Winter of Dis-Content – Whiteboard Friday

Today Rand will be talking about 5 ways to overcome the content fatigue you may be experiencing. Feel free to share the ways...

Social Media Optimization is the New SEO with Brian Solis

Learn why Social Media Optimization (SMO) should be part of your overall SEO strategy. Briefly: SEO + SMO = Amplified Findability in the traditional and...
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Guest Blogging Strategies – Whiteboard Friday Moz

In this week's Whiteboard Friday, Rand will be covering a few guest blogging strategies that you can start using today. Check out the...
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Getting Branded Searches Right – Whiteboard Friday

http://moz.com/blog/getting-branded-searches-right-whiteboard-friday Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just...

Usenet

A search service which is focused on a particular field, a particular type of information, or a particular information format. See also: Google Groups - a...
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Keyword Targeting, Density, and Cannibalization – Whiteboard Friday

http://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday Keyword targeting is still an integral part of online marketing, but it isn't the same as it used to be, and we...

SEO infographic: How SEO has changed in 2012

You can’t beat an awesome infographic and this SEO one from Fuzzone gives some nice clear thoughts on what to consider in this post...

Quality Link

Search engines count links votes of trust. Quality links count more than low quality links. There are a variety of ways to define what a...

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When...
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6 Ways to Use Fresh Links & Mentions to Improve Your Marketing Efforts –...

In today's Whiteboard Friday, Rand walks us through improving our marketing through fresh links and mentions, and he explains how you can...
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Taking Advantage of Google’s Bias to Hyper Fresh Content Whiteboard Friday

We continue to see the trend of Google displaying hyper fresh content within its search results. In this WBF Rand gives some...
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Why Remarketing? – Whiteboard Friday

In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips and tactics for remarketing success so that you can turn...

10 Killer SEO Landing Page Tips

Grant Simmons User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use...
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Using Twitter for Link Relationships – Whiteboard Friday

In this week's Whiteboard Friday, we'll talk about using Followerwonk for link relationships! Check out the blog post for the full video transcription:...
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Ten Painless Tactics To Earn Attention On Twitter – Whiteboard Friday

In this week's Whiteboard Friday, Dan Shure talks about ten Twitter tactics for you to put to good use! Check out the blog...

Update

Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update....

SERP

Search Engine Results Page is the page on which the search engines show the results for a search query.

Google Website Optimizer

Free multi variable testing platform used to help AdWords advertisers improve their conversion rates. See also: Google Website Optimizer
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Prediction: Anchor Text is Weakening…And May Be Replaced by Co-Occurrence – Whiteboard Friday

In this week's whiteboard friday, Rand make's some predictions that anchor text may be a fading factor (still powerful, just on the...
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Heart to Heart about Link Building Michael King Whiteboard Friday

With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should...
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How Unique Does Content Need to Be to Perform Well in Search Engines? –...

In this week's Whiteboard Friday, Rand discusses content marketing; what makes content unique in the eyes of the crawlers, and the banning...
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The Math of CRO – Whiteboard Friday

This week Rick Perreault from Unbounce joins us to show the value behind CRO and how you can show its value to...

The Three Pillars Of SEO In 2014

Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets...

Google Keyword Tool

Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks...

SEM

Search engine marketing. Also known as: Search Marketing
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No, Content is Not the Only Way – Whiteboard Friday

Rand spoke briefly at Distilled's SearchLove conference on content marketing and ways to earn your customers. In this week's Whiteboard Friday, he...
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Data/Tool Driven Methods to Earn More Links Whiteboard Friday

What is a "better link" or a "high quality link"? In todays Whiteboard Friday Rand lets us know how to identify these...
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Future of User Behavior – White Board Friday – Will Critchlow

What is a implicit query and how come not provided is showing up more and more within our analytics. Will Critchlow discusses...

7 App Marketing Strategies That Actually Work | Techli

Dee The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. See it...

Wordnet

A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet - official site

Unethical SEO

Some search engine marketers lacking in creativity try to market their services as being ethical, whereas services rendered by other providers are somehow unethical....

10 Smart Tips to Leverage Google+ for Increased Web Traffic | Moz

In this article, Cyrus Shepard notes that Google+ differs from Facebook and Twitter in that it offers marketers the opportunity to interact with visitors...

Spider

Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform...
video

What Should I Put on the Homepage Whiteboard Friday

In todays world what should and shouldn't be included on your homepage to make it work best for you business? In todays...

Google Base

Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are commercial in nature,...
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Why You Might Want to Do SEO on Someone Else’s Site – Whiteboard Friday

This week, Rand discusses this theory and shares a few reasons why (along with examples of how) you should work SEO on...
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Top 4 Ways to Use Social Media to Earn Links – Whiteboard Friday

Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good...

De-Listing

Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites (or sites...

Proximity

A measure of how close words are to one another. A page which has words near one another may be deemed to be more likely...

How Will Google Glass Change Internet Marketing?

Jayson DeMers Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait,...
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Solving the Pogo Stick Problem Whiteboard Friday Moz

Getting your site to display at the top of a SERP is quite an accomplishment, but it also takes quite a bit...

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for...
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How Processing Fluency Impacts Web Marketing – Whiteboard Friday

As marketers, we're trained to think that our audiences consider the rational inputs we display, and through them, come to rational conclusions....

White Hat SEO

Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of...

Robots.txt

A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still...
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Evolution of the Local Algorithm – Whiteboard Friday by David Mihm

We've come a long way since the early 2000's, and local SEO has changed tremendously since the beginning of online search. In...

Organic Search Results

Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search...

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SMART LIST 77 + YOUTUBE PRO

AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...

5 Content Marketing Mistakes (and How to Avoid Them) You create content, publish it, and then sit back to wait for a stampede of traffic,...