By the Numbers: Top Video SEO Techniques

A 2014 survey – fielded among 318 video production professionals – reveals that the most popular video SEO tactics are tagging videos with keyword terms...

Google Hummingbird: SEO 3.0?

On the eve of its 15th birthday, Google Search held a special event in the garage where its ubiquitous search engine was born. It...

Text Link Ads

Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention...

Ontology

In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual...

SEO Copywriting

Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are...

The Complete Guide to Link Building with Local Events – Moz

Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and...

LSI

Latent Semantic Indexing is a way for search systems to mathematically understanding and representing language based on the similarity of pages and keyword co-occurance....

Matt Cutts on the Top 5 SEO Mistakes

In a 2013 Webmaster video, Matt Cutts, head of Google's web spam team, listed the top five SEO mistakes many webmasters make. He noted that,...

Deep Link

A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing...

Unethical SEO

Some search engine marketers lacking in creativity try to market their services as being ethical, whereas services rendered by other providers are somehow unethical....
The Illustrated SEO Competitive Analysis Workflow

The Illustrated SEO Competitive Analysis Workflow

This step-by-step workflow, created by Aleyda Solis,  is designed to facilitate SEO competitive analysis. It focuses on the different factors and activities to take into consideration, such as gathering the...

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction...

Guestbook Spam

A type of low quality automated link which search engines do not want to place much trust on.

The Three Pillars Of SEO In 2014

Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets...

10 Smart Tips to Leverage Google+ for Increased Web Traffic | Moz

In this article, Cyrus Shepard notes that Google+ differs from Facebook and Twitter in that it offers marketers the opportunity to interact with visitors...

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions Study – Search...

Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers...

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When...

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for...

Teoma

Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.

De-Listing

Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites (or sites...

Meta Keywords

The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. The code for...

Penalty

Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated...

Social Media Optimization is the New SEO with Brian Solis

Learn why Social Media Optimization (SMO) should be part of your overall SEO strategy. Briefly: SEO + SMO = Amplified Findability in the traditional and...

The Top 5 Mistakes with Rel=”Canonical” Implementation

Allan Scott of Google posted a blog post on the Google Webmaster Blog on the mistakes often made with rel=canonical. He lists them as: To be...

PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers...

SERP

Search Engine Results Page is the page on which the search engines show the results for a search query.

Tags

Tagging, tags (see Bookmarks)

AllTheWeb

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed...

5 Must-Have Mobile Marketing Tools for Businesses

It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of...

How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

Like most legitimate content marketing agencies, we put a lot of effort into our SEO strategy. We have maintained a first page ranking for...

Google

The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students...

How Will Google Glass Change Internet Marketing?

Jayson DeMers Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait,...

The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search...

Filter

Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of...

Query Refinement

Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals...

Relative Link

A link which shows the relation of the current URL to the URL of the page being linked at. Some links only show relative...

Hidden Text

SEO technique used to show search engine spiders text that human visitors do not see. While some sites may get away with it for a...

10 Killer SEO Landing Page Tips

Grant Simmons User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use...

The Top 10 Secret Buffer Features: Supercharge your Social Sharing

To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden...

Is it all about rich links?

Best-practice SEO has experienced many incarnations, ever-changing in response to algorithm updates and always at the mercy of Google’s spam-master. It’s a well-known fact that...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information...

Wordnet

A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet - official site

Stop Words

Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search...

Fuzzy Search

Search which will find matching terms when terms are misspelled (or fuzzy). Fuzzy search technology is similar to stemming technology, with the exception that fuzzy...

Description

Directories and search engines provide a short description near each listing which aims to add context to the title. High quality directories typically prefer the...

Query

The actual "search string" a searcher enters into a search engine.

How to Be a Marketing Leader: Make Everyone Around You Better

Uri Bar-Joseph A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way...

Inbound Link

Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching...

Spider

Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform...

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad...
video

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

The Modern Marketer: Part Artist, Part Scientist INFOGRAPHIC

Dee The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to...

Usenet

A search service which is focused on a particular field, a particular type of information, or a particular information format. See also: Google Groups - a...

7 App Marketing Strategies That Actually Work | Techli

Dee The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. See it...

How to Increase Engagement with Your Audience

At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...

Relevancy

A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also...

Robots.txt

A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still...

Seven Key Traits of Great Online Content

Dee See it on Scoop.it, via On Integrated Marketing Communications Read More... http://www.scoop.it/t/on-imc/p/3999964327/seven-key-traits-of-great-online-content

SEM

Search engine marketing. Also known as: Search Marketing

Quality Link

Search engines count links votes of trust. Quality links count more than low quality links. There are a variety of ways to define what a...

Vertical Search

A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.com would be...

Google Supplemental Index

Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content,...

Meta Search

A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set. See also: Myriad Search -...

Hilltop

Algorithm which ranks results largely based on unaffiliated expert citations. See also: Hilltop: A Search Engine based on Expert Documents

What should NOINDEX do?

Take a peek at debates behind the curtain in Google’s search quality group and learn how they handle the NOINDEX meta tag Read More...

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search...

How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns

The bane of most search marketers’ existence is search query ambiguity. Is a user searching for interested in an illicit affair or a...

Content Marketer’s Resource Box: Free Ebooks and Cheatsheets

While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that...

SEO infographic: How SEO has changed in 2012

You can’t beat an awesome infographic and this SEO one from Fuzzone gives some nice clear thoughts on what to consider in this post...

What Google’s Latest Algorithm Update Means for SEO

The launch of the knowledge graph and Hummingbird reflect the industry’s shift from quantity toward quality. This shift, in turn, reflects the increasingly significant...

Link Networks: Don’t Build Your SEO Strategy on a House of Cards

Julie Joyce One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you...

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. See also: What Are...

What to Do if your Are Penalized by Google?

What to Do if your Are Penalized by Google? April 11, 2013 at 12:19PM It may happen that some inexperienced SEO guy gave you some...

Search Triggers: A Secret to More Powerful PPC Ads

Howard Jacobson Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've...

Hijacking

Making a search engine believe that another website exists at your URL. Typically done using techniques such as a 302 redirect or meta refresh.

Cookie

Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program...

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website....

Catch All Listing

A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may...

Nofollow

Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. The code to...

Index

Collection of data used as bank to search through to find a match to a user fed query. The larger search engines have billions...

Outbound Link

A link from one website pointing at another external website. Some webmasters believe in link hoarding, but linking out to useful relevant related documents is...

Inktomi

Search engine which pioneered the paid inclusion business model. Inktomi was bought by Yahoo! at the end of 2002. Internal Navigation (see Navigation)

GoogleBot

Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting. See also: Google's...

Live.com

New search platform provided by Microsoft. See also: Live.com

Submission

The act of making information systems and related websites aware of your website. In most cases you no longer need to submit your website...

Google OneBox

Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google...

Organic Search Results

Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search...

Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually...

Seo and Online Branding

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match...

The Most Creative Link Building Post Ever

Jon Cooper emailed ~50 high profile SEOs in the industry asking them one simple question: “What was the most creative way you, or someone you know,...

How Combining SEO & Usability Solves 4 Common On-Site Problems | Search Engine Watch

One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This...

Knowledge Graph 2.0: Now Featuring Your Knowledge – Moz

Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may...

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

Internal Link

Link from one page on a site to another page on the same site. It is preferential to use descriptive internal linking to make it...

Absolute Link

A link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the...

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal...

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AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...

5 Content Marketing Mistakes (and How to Avoid Them) You create content, publish it, and then sit back to wait for a stampede of traffic,...