Social Media Optimization is the New SEO with Brian Solis

Learn why Social Media Optimization (SMO) should be part of your overall SEO strategy. Briefly: SEO + SMO = Amplified Findability in the traditional and social web.  

10 Killer SEO Landing Page Tips

Grant Simmons User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to...

The Top 10 Secret Buffer Features: Supercharge your Social Sharing

To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden tricks to take your social...

5 Must-Have Mobile Marketing Tools for Businesses

It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out....

How Will Google Glass Change Internet Marketing?

Jayson DeMers Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow,...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search...

PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers if a potential customer clicks...

The Modern Marketer: Part Artist, Part Scientist INFOGRAPHIC

Dee The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven...

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad click. Affiliate marketing programs pay...

How to Increase Engagement with Your Audience

At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update,...

How to Be a Marketing Leader: Make Everyone Around You Better

Uri Bar-Joseph A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale)...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

Seven Key Traits of Great Online Content

Dee See it on Scoop.it, via On Integrated Marketing Communications Read More... http://www.scoop.it/t/on-imc/p/3999964327/seven-key-traits-of-great-online-content

SEM

Search engine marketing. Also known as: Search Marketing

7 App Marketing Strategies That Actually Work | Techli

Dee The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. See it on Scoop.it, via On Integrated...

Content Marketer’s Resource Box: Free Ebooks and Cheatsheets

While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus....

Link Networks: Don’t Build Your SEO Strategy on a House of Cards

Julie Joyce One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a...

Search Triggers: A Secret to More Powerful PPC Ads

Howard Jacobson Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've been suffering. By understanding these...

What should NOINDEX do?

Take a peek at debates behind the curtain in Google’s search quality group and learn how they handle the NOINDEX meta tag Read More...

How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns

The bane of most search marketers’ existence is search query ambiguity. Is a user searching for interested in an illicit affair or a piece of antique oak furniture...

Cookie

Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program managers track conversions. Source: DailyInfographic.com

What Google’s Latest Algorithm Update Means for SEO

The launch of the knowledge graph and Hummingbird reflect the industry’s shift from quantity toward quality. This shift, in turn, reflects the increasingly significant impact that social signals -...

Get Cheaper Adwords Clicks With a Mobile Optimised Website

"Google announced that having a mobile optimised webpage and Adwords strategy will now have a positive influence on the quality score that your mobile PPC keywords will receive. Quality...

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

Brands Can Now Target Facebook Users Based on Activity Outside Facebook

Matt Kapko Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands...

Quality Content Creation Said Most Effective – and Difficult – SEO Tactic

Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year,according to the results of a survey conducted by...

How Social Media Is Reinventing Customer Service | Fast Company | Business + Innovation

It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...