A Visual Guide: Keyword Targeting and On-Page SEO

Your business is not your home. Your home, with all its aesthetics and function, is largely to serve you and those you live with. If you like a piece of art, you buy it and hang it in your house and enjoy it. If you want a newer refrigerator in your kitchen, you buy one to […] The post Marketing Money: It Isn’t For You appeared first on Successful Blog.

Matt Cutts on the Top 5 SEO Mistakes

In a 2013 Webmaster video, Matt Cutts, head of Google's web spam team, listed the top five SEO mistakes many webmasters make. He noted that,...

Google Hummingbird: SEO 3.0?

On the eve of its 15th birthday, Google Search held a special event in the garage where its ubiquitous search engine was born. It...

Search Engine Ranking Factors | MOZ

Moz surveyed over 120 leading search marketers who provided expert opinions to better understand the workings of search engine algorithms. The results included over 80...

What Google’s Latest Algorithm Update Means for SEO

The launch of the knowledge graph and Hummingbird reflect the industry’s shift from quantity toward quality. This shift, in turn, reflects the increasingly significant...

How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

Like most legitimate content marketing agencies, we put a lot of effort into our SEO strategy. We have maintained a first page ranking for...

The Three Pillars Of SEO In 2014

Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets...
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Getting Branded Searches Right – Whiteboard Friday

http://moz.com/blog/getting-branded-searches-right-whiteboard-friday Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just...
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The Rules of Link Building – Whiteboard Friday

http://moz.com/blog/the-rules-of-link-building-whiteboard-friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly...
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Surviving the SEO Slog – Whiteboard Friday

http://moz.com/blog/surviving-the-seo-slog-whiteboard-friday Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best...
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How Can Mobile SEO Help My Non Mobile or Local Business – Whiteboard Friday

http://moz.com/blog/how-can-mobile-seo-help-my-nonmobile-or-local-business Google recently said that mobile search volume could exceed desktop search volume by the end of 2014. Don't panic, though; there's quite...
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Keyword Targeting, Density, and Cannibalization – Whiteboard Friday

http://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday Keyword targeting is still an integral part of online marketing, but it isn't the same as it used to be, and we...

10 Smart Tips to Leverage Google+ for Increased Web Traffic | Moz

In this article, Cyrus Shepard notes that Google+ differs from Facebook and Twitter in that it offers marketers the opportunity to interact with visitors...

The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search...

The Complete Guide to Link Building with Local Events – Moz

Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and...

Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage

“Imagine trying to read a book, and someone is waving something in front of you every few seconds. Both your reading speed and comprehension...

Quality Content Creation Said Most Effective – and Difficult – SEO Tactic

Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year,according to the results...
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5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday

http://moz.com/blog/5-things-i-wish-i-knew-as-an-agency-marketer-whiteboard-friday Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons....
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Are Links Losing Value in Google’s Ranking Algorithms – Whiteboard Friday

http://moz.com/blog/are-links-losing-value-in-googles-algorithm-whiteboard-friday There are some great arguments to be made on both sides of the question of whether links are losing value in Google's...
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6 Ways to Earn Higher Rankings Without Investing in Content Creation & Marketing –...

http://moz.com/blog/earn-higher-rankings-without-content-creation-whiteboard-friday Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today's Whiteboard...

Knowledge Graph 2.0: Now Featuring Your Knowledge – Moz

Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may...

How Combining SEO & Usability Solves 4 Common On-Site Problems | Search Engine Watch

One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This...

What should NOINDEX do?

Take a peek at debates behind the curtain in Google’s search quality group and learn how they handle the NOINDEX meta tag Read More...
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The Best Way to Suck at Marketing Rand Fishkin Whiteboard Friday

Sometimes we can forget when marketing that we are dealing with real people. In todays Whiteboard Friday Rand discusses marketing for long...
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Death of Keyword Ranking Reports Cyrus Shepard Whiteboard Friday

With all the changes in search are keyword ranking reports still valuable. In todays Whiteboard Friday Cyrus Shepard discusses this and points...
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Manufacturer Required Duplicate Content Across Large Numbers of URLs Whiteboard Friday

Duplicate content across the web gets penalized by Google, this we know. But then how do we deal with such things as...
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How to Earn the Amplification of Influencers – Whiteboard Friday

Identifying and leveraging influencers can have an amazing ability to amplify your message and boost your brand. However it is often difficult...

Social Media Optimization is the New SEO with Brian Solis

Learn why Social Media Optimization (SMO) should be part of your overall SEO strategy. Briefly: SEO + SMO = Amplified Findability in the traditional and...
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What Should I Put on the Homepage Whiteboard Friday

In todays world what should and shouldn't be included on your homepage to make it work best for you business? In todays...
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Why Guest Posting and Blogging is a Slippery Slope

Guest blogging can be great when done well. However one of the issues with guest blogging is that it can become redundant...
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The Ideagraph Whiteboard Friday Ian Lurie

Sometimes important links between topics can seem unrelated at first look. In todays Whiteboard Friday, Ian Lurie shows us how to find...
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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

In todays Whiteboard Friday Rand discusses how looking at people and their interests may drive more traffic in the long run more...
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Mobile App Metrics that Matter – Adam Singer – Whiteboard Friday

In todays Whiteboard Friday Adam Singer from Google stops by to discuss some of the most important metrics you should track to...
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Investing in Non Measurable Serendipitous Marketing

In todays Whiteboard Friday Rand explains why it makes sense to invest some time and energy into efforts that are not easily...
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How To Swaggerjack the Power of Visual Memes – Lena West – Whiteboard Friday

Visual assets like memes and truly informative infographics are effective ways of driving traffic and conversions. In today's Whiteboard Friday, Lena West...
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Web Psychology – Nathalie Nahai – Whiteboard Friday

In todays Whiteboard Friday Nathelie Nahai, the web psychologist, explains how user behavior across the web can help inform how we reach...
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Why Visual Assets Work Better Than Infographics – Whiteboard Friday

When done correct infographics can be very beneficial in relaying a lot of difficult to process information in a easy to consume...
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Conversations that Don’t Involve Rank Reports – Dana DiTomaso

Dana DiTamaso gives a rundown on how to report client successes without the use of rank reports in this Whiteboard Friday. source
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Using Google+ to Appear in the Top Results Every Time

In this Halloween edition of Whiteboard Friday, Rand explains how to use Google+ to help show up in the top results within...
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Ross Hudgens – Link Reclamation – Whiteboard Friday

In todays Whiteboard Friday Ross Hudgens explains how to go about getting links to your site from non linking mentions of your...
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How Google is Changing Long Tail Search w/ Efforts Like Hummingbird

Google's Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long...
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5 Dos & Donts of International SEO Aleyda Solis Whiteboard Friday

When companies move into international markets they make the mistake of translating their current content and redirecting users without checking to make...
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Taking Advantage of Google’s Bias to Hyper Fresh Content Whiteboard Friday

We continue to see the trend of Google displaying hyper fresh content within its search results. In this WBF Rand gives some...
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Setting Goals as the Foundation of your Marketing WBF

There are tons of marketing tools at our disposal, so many that we tend to spend time searching for the right tool...
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Data/Tool Driven Methods to Earn More Links Whiteboard Friday

What is a "better link" or a "high quality link"? In todays Whiteboard Friday Rand lets us know how to identify these...
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Google Not Provided Update – Special WBF Summary

Special Whiteboard Friday release this week where Rand discusses keyword not provided. Watch the full video on the blog: ...
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Weighting the Clusters of Ranking Factors in Google’s Algorithm

During Mozs ranking factors survey we poll SEO's on what they believe the relative weights are of ranking factors within Googles Algorithm....

Get Cheaper Adwords Clicks With a Mobile Optimised Website

"Google announced that having a mobile optimised webpage and Adwords strategy will now have a positive influence on the quality score that your mobile...
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Future of User Behavior – White Board Friday – Will Critchlow

What is a implicit query and how come not provided is showing up more and more within our analytics. Will Critchlow discusses...
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Solving the Pogo Stick Problem Whiteboard Friday Moz

Getting your site to display at the top of a SERP is quite an accomplishment, but it also takes quite a bit...
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Overcoming Client Objections Whiteboard Friday Brittan Bright

Whether the objection is over a line in your contract or an aspect of your process, when a client's thinking doesn't align...
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SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

Today's web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in...
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Subject Matter Experts and Their Role in Digital Marketing Strategy – Whiteboard Friday

Establishing expertise and thought leadership is key to the success of your digital marketing strategy. In today's Whiteboard Friday, Eric Enge, explainsn...
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The Key to Empowering your Marketing Team Whiteboard Friday

What holds marketing teams back from accomplishing great things? In today's Whiteboard Friday, Rand tackles the big challenges many internal marketing teams...
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Heart to Heart about Link Building Michael King Whiteboard Friday

With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should...
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Why You Might Be Losing Rankings to Pages w Fewer Links Worse Targeting and...

Most of us have a pretty good sense for the best ways to improve our search rankings, including earning links, targeting the...
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How to React When Google’s Search Results Dramaticaly Change Whiteboard Friday

Late last month, June 2013, Google made an update to its search algorithm that caused our MozCast to spike to an all-time...
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Evolution of Search – Whiteboard Friday – Danny Sullivan

Knowing where we're going often means knowing where we've come from. The history of search engines is a short one, but one...
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Top 4 Ways to Use Social Media to Earn Links – Whiteboard Friday

Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good...
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How Processing Fluency Impacts Web Marketing – Whiteboard Friday

As marketers, we're trained to think that our audiences consider the rational inputs we display, and through them, come to rational conclusions....
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How Business Listings Are Generated By Google – Whiteboard Friday

As a local business owner, it's important for your business to be listed in Google's search results. But how do you fix...
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Building a Marketing Flywheel – Whiteboard Friday By Rand Fishkin

See more: http://moz.com/blog/building-a-marketing-flywheel-whiteboard-friday By building up quality content, earning links, and building visitor loyalty on your website, you've been adding energy to a...
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Conducting Market Research Before Investing – Whiteboard Friday by Rand Fishkin

The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your...
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Evolution of the Local Algorithm – Whiteboard Friday by David Mihm

We've come a long way since the early 2000's, and local SEO has changed tremendously since the beginning of online search. In...
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Remove Unnecessary Steps – Whiteboard Friday

The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website,...
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Keyword Driven Personas – Whiteboard Friday

As inbound marketing continues to gain traction, it's time to start building your keywords into the bones of your site, rather than...
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How to Move Rankings Up On Older, Existing Content – Whiteboard Friday

There's a movement happening in our industry where many SEOs are changing their titles and practices to "inbound marketing." Where did this...

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions Study – Search...

Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers...

Content Marketer’s Resource Box: Free Ebooks and Cheatsheets

While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that...

How to Increase Engagement with Your Audience

At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...

The Modern Marketer: Part Artist, Part Scientist INFOGRAPHIC

Dee The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to...

5 Must-Have Mobile Marketing Tools for Businesses

It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of...

Link Networks: Don’t Build Your SEO Strategy on a House of Cards

Julie Joyce One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you...

Brands Can Now Target Facebook Users Based on Activity Outside Facebook

Matt Kapko Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like...

How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns

The bane of most search marketers’ existence is search query ambiguity. Is a user searching for interested in an illicit affair or a...

10 Killer SEO Landing Page Tips

Grant Simmons User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use...

Search Triggers: A Secret to More Powerful PPC Ads

Howard Jacobson Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've...

How to Be a Marketing Leader: Make Everyone Around You Better

Uri Bar-Joseph A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way...

How Will Google Glass Change Internet Marketing?

Jayson DeMers Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait,...

7 App Marketing Strategies That Actually Work | Techli

Dee The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. See it...

Seven Key Traits of Great Online Content

Dee See it on Scoop.it, via On Integrated Marketing Communications Read More... http://www.scoop.it/t/on-imc/p/3999964327/seven-key-traits-of-great-online-content

The Top 10 Secret Buffer Features: Supercharge your Social Sharing

To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden...

How Social Media Is Reinventing Customer Service | Fast Company | Business + Innovation

It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video...

The Top 5 Mistakes with Rel=”Canonical” Implementation

Allan Scott of Google posted a blog post on the Google Webmaster Blog on the mistakes often made with rel=canonical. He lists them as: To be...

What to Do if your Are Penalized by Google?

What to Do if your Are Penalized by Google? April 11, 2013 at 12:19PM It may happen that some inexperienced SEO guy gave you some...

Is it all about rich links?

Best-practice SEO has experienced many incarnations, ever-changing in response to algorithm updates and always at the mercy of Google’s spam-master. It’s a well-known fact that...

White Paper: Optimizing for Local Search

Optimizing for local search is a vital marketing function for any business; especially for service businesses and small firms that rely on a geotargeted...
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5 Steps to Facebook Advertising – Whiteboard Friday

Lauren Vacarello outlines the different ad types on Facebook and walks us through getting started with Facebook advertising! Comment below or join the...
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Personalization and SEO – Whiteboard Friday

In this week's Whiteboard Friday, Rand takes us how personalization, user, and usage data impact search results and SEO! Feel free to comment...
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UX Myths that Hurt SEO – Whiteboard Friday

In today's Whiteboard Friday, Rand talks about some negative UX myths that we should probably ignore. source
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Why Google Analytics Tagging Matters – Whiteboard Friday

In today's Whiteboard Friday, Rachael Gerson sheds some light on "dark social" and explains why tagging in Google Analytics improves the accuracy...
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Why Remarketing? – Whiteboard Friday

In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips and tactics for remarketing success so that you can turn...
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6 Ways to Use Fresh Links & Mentions to Improve Your Marketing Efforts –...

In today's Whiteboard Friday, Rand walks us through improving our marketing through fresh links and mentions, and he explains how you can...
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The Varying Effectiveness of Social Proof – Whiteboard Friday

In this week's Whiteboard Friday, Rand discusses different ways to approach your social proof and tactics to increase the potential conversion rate...
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The Partnership Trap – Whiteboard Friday

In this week's Whiteboard Friday, Andrew Dumont dives into the different forms a partnership can take, what to look for in perspective...
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How Unique Does Content Need to Be to Perform Well in Search Engines? –...

In this week's Whiteboard Friday, Rand discusses content marketing; what makes content unique in the eyes of the crawlers, and the banning...
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How to Win a Content Arms Race – Whiteboard Friday

In this week's Whiteboard Friday, Rand shares his tips on entering the content marketing arms race and what you can do to...
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How Do I Find a Good SEO? – Whiteboard Friday

In this week's Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your...

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SMART LIST 77 + YOUTUBE PRO

AAA Content Marketing Mistakes (and How to Avoid Them) https://www.youtube.com/watch?v=zYwRt8b7urw&width=696&height=392&iv_load_policy=3&centervid=1&rel=0&showinfo=0 You create content, publish it, and then sit back to wait for a stampede of...