Get Cheaper Adwords Clicks With a Mobile Optimised Website

"Google announced that having a mobile optimised webpage and Adwords strategy will now have a positive influence on the quality score that your mobile PPC keywords will receive. Quality...

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions Study – Search...

Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking...

Content Marketer’s Resource Box: Free Ebooks and Cheatsheets

While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus....

How to Increase Engagement with Your Audience

At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update,...

The Modern Marketer: Part Artist, Part Scientist INFOGRAPHIC

Dee The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven...

5 Must-Have Mobile Marketing Tools for Businesses

It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out....

Link Networks: Don’t Build Your SEO Strategy on a House of Cards

Julie Joyce One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a...

Brands Can Now Target Facebook Users Based on Activity Outside Facebook

Matt Kapko Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands...

How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns

The bane of most search marketers’ existence is search query ambiguity. Is a user searching for interested in an illicit affair or a piece of antique oak furniture...

10 Killer SEO Landing Page Tips

Grant Simmons User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to...

Search Triggers: A Secret to More Powerful PPC Ads

Howard Jacobson Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've been suffering. By understanding these...

How to Be a Marketing Leader: Make Everyone Around You Better

Uri Bar-Joseph A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale)...

How Will Google Glass Change Internet Marketing?

Jayson DeMers Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow,...

7 App Marketing Strategies That Actually Work | Techli

Dee The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. See it on Scoop.it, via On Integrated...

Seven Key Traits of Great Online Content

Dee See it on Scoop.it, via On Integrated Marketing Communications Read More... http://www.scoop.it/t/on-imc/p/3999964327/seven-key-traits-of-great-online-content

The Top 10 Secret Buffer Features: Supercharge your Social Sharing

To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden tricks to take your social...

How Social Media Is Reinventing Customer Service | Fast Company | Business + Innovation

It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities...

Unethical SEO

Some search engine marketers lacking in creativity try to market their services as being ethical, whereas services rendered by other providers are somehow unethical. SEO services are generally neither...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

SEM

Search engine marketing. Also known as: Search Marketing

SEO Copywriting

Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are two main ways to write...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search...

SERP

Search Engine Results Page is the page on which the search engines show the results for a search query.

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

PPC

Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers if a potential customer clicks...

Pay for Performance

Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad click. Affiliate marketing programs pay...

Cookie

Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program managers track conversions. Source: DailyInfographic.com

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...