Joe Pulizzi: Can Content Save Advertising?

In this week’s episode of #ThisOldMarketing, Robert and I discuss whether content marketing can really save advertising – and whether it actually needs to be saved. Next, we admire Mitch Joel’s take on the state of blogging, but consider the forces affecting it to be evolutionary, rather than the end of blogging as we know it. Finally, we discuss what’s happening in the world of mega-agencies – a senior Pepsi executive contends they are threatened by clients reducing the number of agencies they work with and by the rise of content marketing. Rants and raves include some questionable content marketing stats and a brilliant native advertisement from LexCorp. We wrap up the show with a #ThisOldMarketing example from Westinghouse.

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