Brands Can Now Target Facebook Users Based on Activity Outside Facebook

Matt Kapko
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users across desktop and mobile – and offline entirely.
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http://searchenginewatch.com/article/2261635/Brands-Can-Now-Target-Facebook-Users-Based-on-Activity-Outside-Facebook