Define: Brand

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A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. 

Source: Seth Godin

A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand. If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.

Brand Personality

The psychological cues and less tangible desirable facets of a well-presented brand 

Brand Attributes

The bullet-point specific benefits to the customer from purchasing or using the brand

Brand Mark

The element of a brand that cannot be spoken – often a symbol or design 

Brand Name

That part of a brand that can be spoken, including letters, words and numbers

Trade Name

The full and legal name of an organization

Trademark

Legal designation indicating that the owner has exclusive use of a brand 

 

 

Brand Equity

The marketing and financial value associated with a brand’s strength in a market, which is a function of the goodwill and positive brand recognition built up over time, underpinning the brand’s sales volumes and financial returns

Brand Strength

A function of the product’s attributes and functionality, its differentiation, plus any demonstrable added value to the purchaser or user 

Brand Values

The emotional benefits and less tangible identifiers attached to the brand inside the organization, providing reassurance and credibility for employees and indirectly targeted consumers or business customers 

Successful Brands

Brands for which a company must prioritize quality, offer superior service, get there first, differentiate brands, develop a unique positioning concept, have a strong communications programme and be consistent and reliable 

Brand Loyalty

A strongly motivated and long-standing decision to purchase a particular product or service 

Brand Insistence

The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute 

Brand Preference

The degree of brand loyalty in which a customer prefers one brand over competitive offerings 

Brand Recognition

A customer’s awareness that a brand exists and is an alternative to purchase

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Related Terms

Brand Extension Branding Using the leverage of a well known brand name in one category to launch a new product in a different category. Corporate Branding Corporate branding is the practice of using a company’s name as a product brand name. It is an attempt to use corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. Disney, for example, includes the word “Disney” in the name of many of its products; other examples include IBM and Heinz. This strategy contrasts with individual product branding, where each product has a unique brand name and the corporate name is not promoted to the consumer. Source: Mashable Dynamic Branding Dynamic Branding is an identity that can be changed, but has a basic element that always remains the same. Whether it is the word-mark, text/word itself, colors, or shape; the brand is still recognizable. Dynamic Branding is a way of giving your identity a fresh look without completely changing the identity. You are able to connect to everything; you can change the logo in relation to the seasons, change it for a special occasion, etc. Dynamic Branding has proved to be successful a number of times, but it does not work well for every company.  Source: OtherFocus  

The Challenge

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The Solution

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Complete Corporate Identity

We Rethought Everything

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Corporate Rebranding

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Website Redesign

Day Turnaround

Amazing Result

Mobile Site Boosted Sales By 50%

Mobile Refresh

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Rebuilt From the Inside Out

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor

Extensive Demographic Studies

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor
  • Mobile Sales 80%
  • Website Traffic 50%
  • Conversion Rate 75%
  • Email Subscribers 60%

The Results Were Amazing

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Live Project