Beyond Demographics: Maximizing Marketing Efforts Using Attitudinal And Behavioral Segmentation @ COGENT Thoughts

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“…The categorization of a group of people, based on incorrect assumptions, can often lead to hit and miss results. In other words, harnessing your marketing efforts around only a demographic breakdown of the population leaves a lot of unidentified variables out of the equation, namely, how your customers feel and use you and your products..

What say you?