This infographic by Harte Hanks visualizes the key considerations for effectively combining the power of data and content to build out better demand generation. “Data and content are the two key halves to any effective demand generation program, ” writes Harte Hanks. “Just as analytical and creative capacities meld together in our minds, so too do data and content for demand generation. But how exactly do these two marketing practices come together in one overarching strategy? As data-driven marketing and content marketing can be complex enough topics on their own, we decided to simplify the relationship by using something we all (hopefully) use every day – our brains.”

Source: Harte Hanks