The advancing technology to make navigation more personal and relevant is becoming manifest in the applications being developed for indoor location and positioning. Routing applications are no longer limited to streets. It’s now possible to route customers within malls and other shopping centers, and even within individual stores. aisle411, a Palo Alto-based company, is one of the leaders in helping consumers search for products and routing them to the exact aisle to eliminate the time-consuming guesswork.

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