A/B Testing Definition
A/B testing is a way to compare two versions of a web page to determine which version is more effective. For example, you show two versions of a web page to similar visitors to see which one performs better.
Synonym: Split Testing
1How to Increase Conversions by Running Google A/B Split Tests
Using Google Analytics and OptimizePress you can easily start running your own split test experiments, silently in the background, without affecting your visitors on-page experience. You now become the company doing the testing. Once you know how to split test pages you’ll never run a list building campaign without split testing the traffic to find a higher converting page.