8 Reasons Millennials Switch Brands

8 Reasons Millennials Switch Brands

Millennials and Brand Loyalty

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Nunc et vestibulum velit. Suspendisse euismod eros vel urna bibendum gravida. Phasellus et metus nec dui ornare molestie. In consequat urna sed tincidunt euismod. Praesent non pharetra arcu, at tincidunt sapien. Nullam lobortis ultricies bibendum. Duis elit leo, porta vel nisl in, ullamcorper scelerisque velit. Fusce volutpat purus dolor, vel pulvinar dui porttitor sed. Phasellus ac odio eu quam varius elementum sit amet euismod justo.

%

of Millennials said that social advertising has the most influence over them in how they perceive a brand and a brand’s value

%

said social advertising lends the most credibility to influencing their brand decisions

%

believe digital advertising is the most effective method of influencing their brand decisions,

Millennials, a tech-savvy, fast-paced demographic, spends $600 billion a year, and by 2030, they will out-number non-millennials. With baby-boomers approaching retirement, this marketers are turning to this generation to fill the void they will leave behind.

Adroit Digital conducted a study to gain insight into how Millennials view brands and explore their thoughts on brand loyalty. Below are some of the findings of this 2014 study:

 

 

 

 

%

of Millennials are more brand-loyal or as brand-loyal as their parents

%

said social is the most likely channel to introduce a new product they will consider for trial

%

will switch brands if a company is found to have bad business practices

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Nunc et vestibulum velit. Suspendisse euismod eros vel urna bibendum gravida. Phasellus et metus nec dui ornare molestie. In consequat urna sed tincidunt euismod. Praesent non pharetra arcu, at tincidunt sapien. Nullam lobortis ultricies bibendum. Duis elit leo, porta vel nisl in, ullamcorper scelerisque velit. Fusce volutpat purus dolor, vel pulvinar dui porttitor sed. Phasellus ac odio eu quam varius elementum sit amet euismod justo.

%

of all respondents think that brands that don’t advertise through mobile channels, smartphones, and tablets are outdated and undesirable

%

said they are evaluating brands on a different set of criteria than their parents

Will You Be A Part of Change Or A Victim Of It? An Interview with @TheYoungTurks

Will You Be A Part of Change Or A Victim Of It? An Interview with @TheYoungTurks

Right before everyone left for the Christmas/Holiday break, I flew down to Los Angeles to visit the The Young Turks studio. My good friend Francis Maxwell invited me to sit down with Cenk Uygar, host and co-founder of TYT to talk about the story of X and upcoming trends affecting business and society.
While we did talk about those things, we got there via a conversation I don’t usually have, which is the story of (me) and how I got to where I am today. Perhaps it was the location of the studio and its proximity to where I grew up that was interesting to Cenk. Maybe it was also the crazy indirect path over the years to my current work. To be honest, it’s a story I rarely get to tell.
If you have some time, please do watch as it’s a rare glimpse into my past. And, give it a “thumbs up” on Youtube and/or leave a comment there please. Appeasing the Youtube crowd isn’t easy!
TYT Interviews
Futurist and “X: The Experience When Business Meets Design” author Brian Solis sits down with The Young Turks’ Cenk Uygur to talk about the past, present and future and how more and faster change is coming, and the only question is whether you’re going to be a part of that change or a victim of it.
Along the way, the two discuss how disruptive technologies and changing cultural standards will affect the news business, city planning, transportation and nearly every other aspect of how we live our lives.
Specifically, Uygur and Solis address:
– Why it’s not so terrible that people engage with their phones more than with one another face-to-face– Why Apple, a company that never designed a remote control, will soon revolutionize what a remote control can do.– How legacy-based decision making is killing both the taxi and TV news businesses– Why Cenk says he’s more afraid of a random kid in Nebraska than all the cable news organizations in the world.

Emerging Media Trends: 2014

2014 Trends in Advertising, Marketing, Business, Technology & Consumers. Divi Case Study The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor, leo felis vehicula quam, ut accumsan augue...

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