8 Reasons Millennials Switch Brands

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Nunc et vestibulum velit. Suspendisse euismod eros vel urna bibendum gravida. Phasellus et metus nec dui ornare molestie. In consequat urna sed tincidunt euismod. Praesent non pharetra arcu, at tincidunt sapien. Nullam lobortis ultricies bibendum. Duis elit leo, porta vel nisl in, ullamcorper scelerisque velit. Fusce volutpat purus dolor, vel pulvinar dui porttitor sed. Phasellus ac odio eu quam varius elementum sit amet euismod justo. [/et_pb_text][et_pb_circle_counter admin_label=”social advertising” title=”of Millennials said that social advertising has the most influence over them in how they perceive a brand and a brand’s value” number=”60″ percent_sign=”on” background_layout=”dark” bar_bg_color=”#0e6ef4″ /][et_pb_circle_counter admin_label=”Credibility of social advertising” title=”said social advertising lends the most credibility to influencing their brand decisions” number=”32″ percent_sign=”on” background_layout=”light” bar_bg_color=”#0e6ef4″ /][et_pb_circle_counter admin_label=”Influence of brand advertising” title=”believe digital advertising is the most effective method of influencing their brand decisions,” number=”36″ percent_sign=”on” background_layout=”light” bar_bg_color=”#0e6ef4″ /][/et_pb_column][et_pb_column type=”1_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

Millennials, a tech-savvy, fast-paced demographic, spends $600 billion a year, and by 2030, they will out-number non-millennials. With baby-boomers approaching retirement, this marketers are turning to this generation to fill the void they will leave behind.

Adroit Digital conducted a study to gain insight into how Millennials view brands and explore their thoughts on brand loyalty. Below are some of the findings of this 2014 study:

 

 

 

 

[/et_pb_text][et_pb_circle_counter admin_label=”More loyal than parents” title=”of Millennials are more brand-loyal or as brand-loyal as their parents” number=”64″ percent_sign=”on” background_layout=”dark” bar_bg_color=”#0e6ef4″ /][et_pb_circle_counter admin_label=”New product launch” title=”said social is the most likely channel to introduce a new product they will consider for trial” number=”26″ percent_sign=”on” background_layout=”light” bar_bg_color=”#0e6ef4″ /][et_pb_circle_counter admin_label=”Ethics matter” title=”will switch brands if a company is found to have bad business practices” number=”38″ percent_sign=”on” background_layout=”light” bar_bg_color=”#0e6ef4″ /][/et_pb_column][et_pb_column type=”1_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

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Nunc et vestibulum velit. Suspendisse euismod eros vel urna bibendum gravida. Phasellus et metus nec dui ornare molestie. In consequat urna sed tincidunt euismod. Praesent non pharetra arcu, at tincidunt sapien. Nullam lobortis ultricies bibendum. Duis elit leo, porta vel nisl in, ullamcorper scelerisque velit. Fusce volutpat purus dolor, vel pulvinar dui porttitor sed. Phasellus ac odio eu quam varius elementum sit amet euismod justo. [/et_pb_text][et_pb_circle_counter admin_label=”brand advertising on mobile” title=”of all respondents think that brands that don’t advertise through mobile channels, smartphones, and tablets are outdated and undesirable” number=”39″ percent_sign=”on” background_layout=”dark” bar_bg_color=”#0e6ef4″ /][et_pb_circle_counter admin_label=”criteria vs parents” title=”said they are evaluating brands on a different set of criteria than their parents” number=”77″ percent_sign=”on” background_layout=”light” bar_bg_color=”#0e6ef4″ /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”http://imcyclopedia.com/wp-content/uploads/2014/05/ball-142738.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”left” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”on”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner][et_pb_column_inner type=”4_4″][et_pb_blog admin_label=”Blog” fullwidth=”on” posts_number=”50″ include_categories=”10″ meta_date=”M j, Y” show_thumbnail=”on” show_content=”off” show_author=”on” show_date=”on” show_categories=”on” show_pagination=”on” background_layout=”light” /][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar admin_label=”Sidebar” orientation=”right” area=”sidebar-1″ background_layout=”light” /][/et_pb_column][/et_pb_section][et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

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