6 Ways to Earn Higher Rankings Without Investing in Content Creation & Marketing – Whiteboard Friday



Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today’s Whiteboard Friday, Rand covers six great methods that don’t even involve content marketing.



  1. Great video man! I wrote a whole detailed explanation of it, in the form of objective, strategy, and tactics, and in a form that could be easily presented to a client who doesn't have all the tech know how, but has existing content, and doesn't want to get behind a camera and market themselves that way. +Moz thanks for delivering another potent, cogent, and effective strategy. 

    If you are interested in the full report, just message me on the big G, and I will share it with you. Thanks again! 

    Keep doing what you are doing, it is of the highest  quality around. 

  2. What about blogs with very few content pieces with very high quality/links, would those perform well, or is the frequency of posting content still a major factor for search engines?

  3. Awesome video and the points mentioned by you are amazing. I like the 5th point of finding competitor pages that are ranking well with keyword and use them smartly including them in contents and other segments to rank the site on Google.

  4. Talk about quality content… Man You got it so right. If you guys weren't giving the best of the best advice… We would not be interested/ subscribing and coming back!
    Highest quality content is king! Keep giving us the best videos! Thank you

  5. Firstly, I'm really enjoying your Whiteboard Friday Videos. Secondly, I want to offer some constructive criticism: there seems to be some high-pitched audio artifacts in the audio output/file for this film. This is usually caused at recording time due to poorly tested or broken mics, or at audio/data conversion time, some sort of data corruption. I had to pause the video a few times to figure out why/what I was hearing. It's a little distracting! 🙂

What say you?