Jason Young April 11, 2013 at 09:15AM

Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of…

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fm0CEs-Ulr06 Requirements For A Sound Paid Search Bidding Strategy from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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