6 Requirements For A Sound Paid Search Bidding Strategy

6 Requirements For A Sound Paid Search Bidding Strategy Jason Young

April 11, 2013 at 09:15AM Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of…

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