5 Ways to Find a True Influencer | Chief Marketer

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More and more, marketers are using social media to tap into influencers to bolster reach and sway their audience to see a product or brand differently.

Yet, they spend very little time and energy into the pre-informing stage of evaluating influencers. According to a recent Technocrati study, Facebook likes ranked as the most important metric when evaluating influencers followed closely by Twitter followers. I am fearful for marketers that rely only on these shallow metrics to create an influencer program.

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