When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it’s convenient?
If you’re investing time and money into getting your marketing messages in front of your target audience, it’s safe to assume that you want that audience to act sooner rather than later. Therefore, it’s essential that your marketing messages create a sense of urgency in consumers’ minds so they are motivated to act.
The key is, don’t just suggest an action in your marketing copy. Demand it. Motivate consumers to get up off of their couches and call you, come to your store, or visit your website now by using any (but preferably all) of the three techniques described below.