11 Common A/B Testing Myths BUSTED

When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses.

But what if I told you that the latter three actions could completely transform the way you do the first three, help you make solid decisions based on data, and generate even more leads for your business?

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